Asha Bhosle, the playback legend, has passed away. She was 92

e4m Staff Apr 12, 2026 1:23 PM

The launch of Jumpin echoes Prime Minister Narendra Modi’s call to revive the spirit of Swadeshi through the ‘Be Indian, Buy Indian’ campaign, the company said

e4m Staff Aug 12, 2025 5:51 PM

Rasna has announced the acquisition of the 90s beverage brand Jumpin. Group Chairman Piruz Khambatta lets us in on the brand's positioning, marketing mix and nostalgia leverage

Sunidhi Vijay May 20, 2025 9:18 AM

The new campaign highlights Rasna’s emotional connect and its functional benefits

e4m Staff Mar 14, 2024 1:21 PM

Mohanty was known for his decade-long association with Rasna, first with Mudra and then with Pioma Industries Limited, the parent company of the beverage brand

e4m Staff Oct 26, 2023 2:50 PM

This is Rasna Bhasin’s second stint with the group; she was earlier Digital Media Head of Harper's Bazaar Bride India

exchange4media Staff Jul 7, 2023 1:22 PM

The TVC will be aired across national and regional GEC, movie, music, news and kids channels

exchange4media Staff Mar 15, 2023 4:16 PM

The launch has been supported by digital campaigns featuring Mandira Bedi and Sonali Bendre

exchange4media Staff Dec 22, 2022 12:42 PM

Khambatta passed away on Saturday, 19th November

exchange4media Staff Nov 21, 2022 11:54 AM

The ad shows Rasna's new packs having Chhota Bheem in various avatars

exchange4media Staff Apr 23, 2022 8:24 AM

The brand has roped in Mellow D, Bharatz Kitchen, Kanak and various other food influencers to revive childhood memories centred on Rasna

exchange4media Staff Apr 27, 2021 12:52 PM