Rasna brings back fruit juice brand Jumpin

The launch of Jumpin echoes Prime Minister Narendra Modi’s call to revive the spirit of Swadeshi through the ‘Be Indian, Buy Indian’ campaign, the company said

by e4m Staff
Published: Aug 12, 2025 5:51 PM | 2 min read

Rasna Pvt. Ltd has launched the all-new Jumpin. Timed with India’s 79th Independence Day, the launch echoes Prime Minister Narendra Modi’s call to revive the spirit of Swadeshi through the “Be Indian, Buy Indian” campaign. With the launch, Rasna has officially entered the RTD segment, reinforcing its commitment to self-reliant, locally sourced products, stated a press release.

Also, on the occasion of India’s 79th Independence Day, Rasna Pvt. Ltd. reaffirmed its commitment to honouring the nation’s security forces by extending heartfelt gratitude to the Border Security Force (BSF). As part of this initiative, Rasna Jumpin was distributed to BSF personnel and their families, celebrating their unwavering dedication and service to the nation.

Speaking at the launch, Piruz Khambatta, Group Chairman of Rasna Pvt. Ltd., said: “The new Jumpin reflects Rasna’s commitment to the spirit of Swadeshi, as envisioned by our Hon’ble Prime Minister. Rooted in the ideals of self-reliance and national pride, Jumpin is a 100% indigenous product that champions Indian farmers, supports local MSMEs, and reinforces domestic supply chains. Every element of Jumpin—from research and development to ingredient sourcing, manufacturing, and packaging—has been proudly developed within India. In line with the Swadeshi movement, as well as the broader vision of ‘Make in India’ and ‘Atmanirbhar Bharat’, Jumpin exemplifies the power of Indian enterprise. With each bottle, we celebrate homegrown innovation, economic empowerment, and the collective strength of Bharat.”

The new Jumpin range includes popular flavours like Mango, Orange, Litchi, and Mixed Fruit, offering a superior taste.

According to IMARC Group, India’s fruit juice market is projected to reach INR Rs. 1,22,855 crores by 2033, exhibiting a CAGR of 11.90% during 2025-2033. The rising consumer awareness towards health and wellness, along with the escalating demand for natural and nutrient-rich beverages, is primarily propelling the market growth.