pratik-gupta
Pratik Gupta?blur=25

Guest Column: Pratik Gupta, Co-founder, Zoo Media & FoxyMoron writes how COVID-19 has changed consumer behaviour, and how brands must respond

Pratik Gupta Jun 25, 2020 8:58 AM

FoxymoronHershey?blur=25

The mandate entails strengthening the brand’s digital presence by building a distinct online personality and highlighting product offerings

exchange4media Staff Oct 18, 2018 12:51 PM

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IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry

exchange4media Staff Aug 8, 2018 8:55 AM

Foxymoron at 10?blur=25

As the agency completes 10 years Suveer Bajaj talks about the future and if he plans to sell the agency.

exchange4media Staff Jun 5, 2018 8:54 AM

Brands take a different route to cut through clutter by getting unusual brand ambassadors?blur=25

We spoke to digital and branding experts to understand the pros and cons of using these unconventional faces to endorse brands

Sarmistha Neogy Nov 7, 2016 9:02 AM

FoxyMoron elevates Prachi Bali to head its north business?blur=25

In her new role, she will be leading operations and strategy, driving business growth and profitability in the region

exchange4media Staff Sep 9, 2016 8:15 AM

Guest Column: 6 Digital trends to watch out for: Pratik Gupta: Co-founder  FoxyMoron?blur=25

Digital marketing has over the last few years undergone a substantial transformation and created a wave of new possibilities for brands, writes Pratik Gupta, Co-founder of FoxyMoron.

Pratik Gupta Feb 29, 2016 9:02 AM

Google reduces search inventory; should advertisers worry??blur=25

Google's revamped search results page will feature no ad spots on the right hand sidebar, which could lead to increased rates for the available inventory on the results page. The new design seems to be part of the search giant's plan to make its desktop version more in sync with the mobile version, which has only in-stream ads

Abhinn Shreshtha Feb 23, 2016 8:55 AM

Mindshare ,FoxyMoron create new digital campaign for Moto 360?blur=25

Conceptualised by Motorola’s digital marketing agency Mindshare in partnership with FoxyMoron for digital creative duties, the campaign highlights the features of the watch in the form of five different stories

exchange4media Staff Dec 19, 2015 8:30 AM

Why are brands going digital-first and digital-only??blur=25

Brands like Tata Sky, OYO Rooms, Grant’s Whiskey, among others have moved from treating digital as an extension medium to a sole promotional medium to either launch new products or as first communication to the audience

Sarmistha Neogy Sep 15, 2015 7:46 AM

FoxyMoron wins digital duties of Jim Beam India?blur=25

Following a multi-agency pitch, FoxyMoron has won the mandate of Beam Suntory’s bourbon whiskey brand Jim Beam and will be responsible for creating solutions to engage the young urban consumer

exchange4media Staff Jun 12, 2015 8:50 AM

Go Cheese assigns its digital mandate to FoxyMoron?blur=25

FoxyMoron creates a virtual 'Go Cheese World' to engage cheese lovers

exchange4media Staff Apr 22, 2015 1:17 PM

GroupM set to acquire FoxyMoron?blur=25

Financial details of the deal are unavailable though the deal is pegged at $30 million

exchange4media Staff Mar 17, 2015 4:14 PM

Tear-jerking ads: How much emotion is too much emotion??blur=25

Advertisers have always used the 'tug at the heartstrings' approach to sell products & services. But is it universally effective for brands at every stage of their growth cycle

Ankur Singh Jul 28, 2014 8:05 AM

Indian Digital Media Awards returns for another edition?blur=25

Entries are now open for IDMA 2014, which will be held in Mumbai on June 6. There are five main awards categories – Web, Mobile, Social Media, Languages and Hall of Fame Awards

Sonam Gulati Apr 1, 2014 8:19 AM

The race begins: Entries now open for IDMA 2014?blur=25

The Indian Digital Media Awards celebratethe digital marketing field and recognise benchmarks that will shape the future of the field and also inspire others to aim higher

Sonam Gulati Mar 25, 2014 7:51 AM

Indian Digital Media Awards returns for 2014 edition?blur=25

With the who's who of the industry in the advisory board and jury panel, IDMA 2014 promises to be an enthralling edition. The Awards celebrate the best in digital advertising in India today

Sonam Gulati Mar 19, 2014 7:48 AM

"Magazines need to get out of their comfort zone & have real time responses"?blur=25

Magazines can leverage social media for their growth by co-creating the content along with the readers as it would drive a lot of conversations & engagements, say industry experts

Ankur Gaurav Feb 27, 2014 7:54 AM