political-advertising
Political ads in DMRC?blur=25

While the Delhi High Court laud EC’s move, industry experts decry its decision to single out the DMRC while allowing other public properties like buses and autos to carry political ads

Shreshtha Verma Feb 7, 2020 8:04 AM

Political Battle?blur=25

As poll dates close in, BJP, INC and the incumbent AAP turn social media into a battleground with memes, parodies and jibes

Shreshtha Verma Jan 16, 2020 9:21 AM

Spotify?blur=25

The move will apply to Spotify’s ad-supported service, its original and exclusive podcasts

exchange4media Staff Dec 30, 2019 9:38 AM

Kantar’s global media trends 2020 report predicts digital paradox DUMMY?blur=25

Kantar’s global 2020 Media Trends & Predictions report predicts a digital paradox. Marketers will need to navigate the ‘data dilemma’, while meeting consumer demand for relevant, personalised content

exchange4media Staff Dec 3, 2019 3:27 PM

Google?blur=25

As per media reports, it is still not clear if Google will completely ban political ads

exchange4media Staff Nov 8, 2019 3:51 PM

Prasoon Joshi?blur=25

Prasoon Joshi, Chairman, McCann Worldgroup Asia Pacific, CEO & CCO, McCann Worldgroup India spoke to Nawal Ahuja, Co-Founder & Director, exchange4media Group in a Fireside Chat

exchange4media Mumbai Bureau Sep 5, 2019 8:30 AM

electionsCableTV?blur=25

Spend on political advertisements in local cable channels have gone up by more than 100 per cent compared to the 2014 elections, say industry experts

Tasmayee Laha Roy Apr 4, 2019 8:26 AM

IAMAI?blur=25

Members have agreed to set up a high priority communication line with nodal officers appointed by the ECI and take action against content reported by nodal officers

exchange4media Staff Mar 22, 2019 9:30 AM

google?blur=25

Users will be able to get information on who is buying election ads on Google platforms and how much money is being spent

exchange4media Staff Jan 22, 2019 11:57 AM

Facebooklogo?blur=25

The move is in line with the company's continued efforts to bolster transparency in political advertising ahead of the 2019 India General Election

exchange4media Staff Jan 11, 2019 12:05 PM

Facebooklogo?blur=25

People posting ads relating to a political campaign will need to provide identity proof and documentation of their address which will be checked and verified by Facebook India's team

exchange4media Staff Dec 19, 2018 8:25 AM

?blur=25

A study from the New York University has found that the Trump team has spent $274,100 on Facebook since May 2018

exchange4media Staff Jul 19, 2018 2:14 PM

?blur=25

All election-related ads on Facebook in the US are to be labeled along with a 'Paid by' disclosure from the advertiser at the top of the ad

exchange4media Staff Jul 2, 2018 8:57 AM

Guest Column: Political advertising campaigns lack authenticity: Siddharth Khanna?blur=25

Ad film maker & Branding Consultant Siddharth Khanna on what Congress, AAP and BJP should do for state assembly elections in Delhi

Siddharth Khanna Jan 16, 2015 10:42 AM

Guest Column: Political advertising campaigns lack authenticity: Siddharth Khanna?blur=25

Ad film maker & Branding Consultant Siddharth Khanna on what Congress, AAP and BJP should do for state assembly elections in Delhi

Siddharth Khanna Jan 16, 2015 8:58 AM

Regional print players rue losing out on political advertising to TV, digital?blur=25

Print players have admitted that spends have been much below expectations as TV & digital grabbed a major chunk of the ad pie, even as individual advertising didn’t turn up the way they had expected

Abid Hasan May 8, 2014 8:48 AM

Tug of war between print and digital over political ad spend pie?blur=25

Digital has made significant inroads in the political advertising space, which has been the print's bastion so far. Given the sizeable chunk of young voters, digital has been the media

Abid Hasan Apr 25, 2014 10:44 AM

Tug of war between print and digital over political ad spend pie?blur=25

Digital has made significant inroads in the political advertising space, which has been the print's bastion so far. Given the sizeable chunk of young voters, digital has been the media

Abid Hasan Apr 25, 2014 9:31 AM

Print players hoping for good revenue hike from political advtg?blur=25

General publications as well as regional newspapers have an edge when it comes to political ads, given the mass reach. On the other hand, business publications don’t see any significant benefit

Abid Hasan Mar 31, 2014 8:54 AM

LS Polls: Political parties draw out social media & advtg battle plans?blur=25

The battle between the Congress, BJP & AAP is being fought out as senior admen & media planners join the fray to manage their social media & advertising strategy ahead of the Lok Sabha elections

Henna Achhpal Mar 12, 2014 9:59 AM