political-advertising
electionsCableTV

Spend on political advertisements in local cable channels have gone up by more than 100 per cent compared to the 2014 elections, say industry experts

Tasmayee Laha Roy Apr 4, 2019 8:26 AM

IAMAI

Members have agreed to set up a high priority communication line with nodal officers appointed by the ECI and take action against content reported by nodal officers

exchange4media Staff Mar 22, 2019 9:30 AM

google

Users will be able to get information on who is buying election ads on Google platforms and how much money is being spent

exchange4media Staff Jan 22, 2019 11:57 AM

Facebooklogo

The move is in line with the company's continued efforts to bolster transparency in political advertising ahead of the 2019 India General Election

exchange4media Staff Jan 11, 2019 12:05 PM

Facebooklogo

People posting ads relating to a political campaign will need to provide identity proof and documentation of their address which will be checked and verified by Facebook India's team

exchange4media Staff Dec 19, 2018 8:25 AM

A study from the New York University has found that the Trump team has spent $274,100 on Facebook since May 2018

exchange4media Staff Jul 19, 2018 2:14 PM

All election-related ads on Facebook in the US are to be labeled along with a 'Paid by' disclosure from the advertiser at the top of the ad

exchange4media Staff Jul 2, 2018 8:57 AM

Guest Column: Political advertising campaigns lack authenticity: Siddharth Khanna

Ad film maker & Branding Consultant Siddharth Khanna on what Congress, AAP and BJP should do for state assembly elections in Delhi

Siddharth Khanna Jan 16, 2015 10:42 AM

Guest Column: Political advertising campaigns lack authenticity: Siddharth Khanna

Ad film maker & Branding Consultant Siddharth Khanna on what Congress, AAP and BJP should do for state assembly elections in Delhi

Siddharth Khanna Jan 16, 2015 8:58 AM

Regional print players rue losing out on political advertising to TV, digital

Print players have admitted that spends have been much below expectations as TV & digital grabbed a major chunk of the ad pie, even as individual advertising didn’t turn up the way they had expected

Abid Hasan May 8, 2014 8:48 AM

Tug of war between print and digital over political ad spend pie

Digital has made significant inroads in the political advertising space, which has been the print's bastion so far. Given the sizeable chunk of young voters, digital has been the media

Abid Hasan Apr 25, 2014 10:44 AM

Tug of war between print and digital over political ad spend pie

Digital has made significant inroads in the political advertising space, which has been the print's bastion so far. Given the sizeable chunk of young voters, digital has been the media

Abid Hasan Apr 25, 2014 9:31 AM

Print players hoping for good revenue hike from political advtg

General publications as well as regional newspapers have an edge when it comes to political ads, given the mass reach. On the other hand, business publications don’t see any significant benefit

Abid Hasan Mar 31, 2014 8:54 AM

LS Polls: Political parties draw out social media & advtg battle plans

The battle between the Congress, BJP & AAP is being fought out as senior admen & media planners join the fray to manage their social media & advertising strategy ahead of the Lok Sabha elections

Henna Achhpal Mar 12, 2014 9:59 AM

Want to run a successful political campaign? Turn to mobile marketing

With factors such as increasing users, cost effectiveness and trust factor through voice services, mobile has emerged as a strong medium for political marketers

Saloni Surti Jul 9, 2013 9:08 AM

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