Across the D2C spectrum, urban consumers, once considered the primary market, are now being supplemented, and in some cases, even surpassed, by consumers from tier 2 and tier 3 cities

Sohini Ganguly Sep 20, 2023 8:38 AM

Shankar Prasad, Founder & CEO of Plum Goodness?blur=25

In this instalment of e4m D2C Revolution series, Shankar Prasad, Founder & CEO of Plum Goodness discusses why it's key to stay consistent in terms of brand as well as product

Sohini Ganguly Sep 12, 2023 11:37 AM


The ad by Famous Innovations marks the launch of Plum Coconut Milk & Peptides Strength & Shine Shampoo

e4m Desk Sep 4, 2023 11:35 AM


The film raises awareness about the damages counterfeit products can cause to plumbing systems and buildings

e4m Desk Feb 11, 2023 8:49 AM


Plum's Founder and CEO Shankar Prasad stars in the digital film, urging the audience to make their contributions

e4m Desk Dec 14, 2022 6:57 PM

shivani behl?blur=25

At the IMPACT Digital Influencer Conference, Behl, CMO, Pureplay Skin Sciences (Plum) divulges the secrets of the beauty brand's success and the challenges that came along

e4m Desk Dec 1, 2022 8:34 AM


The brand refresh includes a new visual identity including logos and colours

e4m Desk Oct 20, 2022 4:31 PM

sasha abram?blur=25

Abraham was eralier the Marketing lead for Women’s Cricket and International Sports at Star Sports

e4m Desk Aug 16, 2022 3:42 PM


Abraham was recently Marketing Lead for Women’s Cricket and International Sports at Star Sports

e4m Desk Aug 16, 2022 12:11 PM

Ananya Panday?blur=25

Ananya will be seen promoting its fragrance category across media platforms

e4m Desk Aug 3, 2022 12:56 PM

Anand Jain?blur=25

In a conversation with e4m, Jain, Co-founder of CleverTap, spoke about the leading user retention and engagement platform for digital-first businesses

Kanchan Srivastava Aug 3, 2022 8:11 AM


Appoints Leanplum co-founder Momchil Kyurkchiev as Chief Strategy Officer

e4m Desk Jun 13, 2022 2:56 PM


Together CleverTap and Leanplum will work with digital brands to help increase their users’ engagement, retention and lifetime value

e4m Desk May 19, 2022 5:13 PM

Plum Women's Day Campaign?blur=25

The #PlumGoodnessStories campaign features four women who strive to make a difference in their unique way

e4m Desk Mar 1, 2022 4:11 PM

Mithila Palkar?blur=25

The actress will appear in the brand's key campaigns across digital media

e4m Desk Jan 27, 2022 2:21 PM

Abhishek Agrawal?blur=25

Prior to this, he was leading the fledgling e-commerce vertical for ITC across foods, personal care and FMCG, covering 30 brands with over 1,000 SKUs

e4m Desk Nov 22, 2021 3:18 PM