plum
Across the D2C spectrum, urban consumers, once considered the primary market, are now being supplemented, and in some cases, even surpassed, by consumers from tier 2 and tier 3 cities
Sohini Ganguly Sep 20, 2023 8:38 AM
In this instalment of e4m D2C Revolution series, Shankar Prasad, Founder & CEO of Plum Goodness discusses why it's key to stay consistent in terms of brand as well as product
Sohini Ganguly Sep 12, 2023 11:37 AM
The ad by Famous Innovations marks the launch of Plum Coconut Milk & Peptides Strength & Shine Shampoo
The film raises awareness about the damages counterfeit products can cause to plumbing systems and buildings
Plum's Founder and CEO Shankar Prasad stars in the digital film, urging the audience to make their contributions
At the IMPACT Digital Influencer Conference, Behl, CMO, Pureplay Skin Sciences (Plum) divulges the secrets of the beauty brand's success and the challenges that came along
The brand refresh includes a new visual identity including logos and colours
Abraham was eralier the Marketing lead for Women’s Cricket and International Sports at Star Sports
Abraham was recently Marketing Lead for Women’s Cricket and International Sports at Star Sports
e4m Desk Aug 16, 2022 12:11 PM
Ananya will be seen promoting its fragrance category across media platforms
In a conversation with e4m, Jain, Co-founder of CleverTap, spoke about the leading user retention and engagement platform for digital-first businesses
Kanchan Srivastava Aug 3, 2022 8:11 AM
Appoints Leanplum co-founder Momchil Kyurkchiev as Chief Strategy Officer
Together CleverTap and Leanplum will work with digital brands to help increase their users’ engagement, retention and lifetime value
The #PlumGoodnessStories campaign features four women who strive to make a difference in their unique way
The actress will appear in the brand's key campaigns across digital media
Prior to this, he was leading the fledgling e-commerce vertical for ITC across foods, personal care and FMCG, covering 30 brands with over 1,000 SKUs
