Plum BodyLovin’ names Ananya Panday as brand ambassador

Ananya will be seen promoting its fragrance category across media platforms

e4m by exchange4media Staff
Published: Aug 3, 2022 12:56 PM  | 2 min read
Ananya Panday

Plum BodyLovin’ has signed actor Ananya Panday as its brand ambassador. She will be seen as the face of the brand, promoting its fragrance category – body mists, perfumes and deodorants in a variety of engaging campaigns across media platforms.

Commenting on the announcement Shankar Prasad, CEO & Founder, Plum, said – “We’re elated to be associated with one of the most promising actresses & youth icons in India today. Ananya’s cheerful persona and dynamism blend perfectly with Plum BodyLovin’s brand personality, and this alliance is a step forward towards becoming the preferred choice for India when it comes to delightful & premium fragrances. We are thrilled to have her on board & can’t wait for everyone to see the collaboration come to life, soon.”

On being the brand’s ambassador, Ananya Panday shares, “Plum BodyLovin’ has a refreshing take on fragrances with their super-fun yet unique body mists & perfumes, colorful designs & of course the delightful names like Hawaiian Rumba & Orchid-You-Not etc. As someone who has always loved good fragrances & all things fun, this association with Plum BodyLovin’ was one I didn’t have to think twice about. Given my love for animals, I also loved that the brand is 100% vegan & cruelty-free. Smelling irresistible was never so much fun & I can’t wait for women everywhere to fall in love with these fabulous fragrances (my current favorite has to be Vanilla Vibes because I love smelling like a delicious cupcake).”

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