Plum BodyLovin’ names Ananya Panday as brand ambassador
Ananya will be seen promoting its fragrance category across media platforms
Plum BodyLovin’ has signed actor Ananya Panday as its brand ambassador. She will be seen as the face of the brand, promoting its fragrance category – body mists, perfumes and deodorants in a variety of engaging campaigns across media platforms.
Commenting on the announcement Shankar Prasad, CEO & Founder, Plum, said – “We’re elated to be associated with one of the most promising actresses & youth icons in India today. Ananya’s cheerful persona and dynamism blend perfectly with Plum BodyLovin’s brand personality, and this alliance is a step forward towards becoming the preferred choice for India when it comes to delightful & premium fragrances. We are thrilled to have her on board & can’t wait for everyone to see the collaboration come to life, soon.”
On being the brand’s ambassador, Ananya Panday shares, “Plum BodyLovin’ has a refreshing take on fragrances with their super-fun yet unique body mists & perfumes, colorful designs & of course the delightful names like Hawaiian Rumba & Orchid-You-Not etc. As someone who has always loved good fragrances & all things fun, this association with Plum BodyLovin’ was one I didn’t have to think twice about. Given my love for animals, I also loved that the brand is 100% vegan & cruelty-free. Smelling irresistible was never so much fun & I can’t wait for women everywhere to fall in love with these fabulous fragrances (my current favorite has to be Vanilla Vibes because I love smelling like a delicious cupcake).”
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