Timex and Ananya Panday encourage all to embrace the joy of slowing down

In this new campaign, Ananya Panday showcases the latest Fall/Winter collection from Timex

by e4m Staff
Published: Oct 24, 2024 3:09 PM | 2 min read

Timex has unveiled a fresh extension of its 'Waste More Time' campaign with brand ambassador Ananya Panday.

“In a fast-paced world where every second is accounted for, Timex encourages us to embrace the joy of slowing down, reminding us that time spent finding the freedom to be yourself is time well spent,” stated a press release.

In this new campaign, Ananya Panday showcases the latest Fall/Winter collection from Timex. Whether she’s playing games, jamming to her favorite tunes, or savoring moments on the beach, Ananya effortlessly embodies the spirit of "Waste More Time." With a focus on enjoying life's spontaneous and joyful moments, Timex continues its 170-year tradition of crafting beautiful watches meant to be worn and loved for a lifetime.

“At Timex, our focus has always been on creating timepieces that resonate with today’s consumers, who value quality, craftsmanship, and timeless style,” says Deepak Chhabra, Managing Director of Timex India. “I’m thrilled to introduce the Timex Fria Peekaboo Collection, our latest innovation—an accessory that truly stands out, along with the Q Timex watches from our celebrated premium franchise. We continue to extend the theme of 'Waste More Time' and encourage everyone to embrace the slow. Your Timex doesn’t just tell time; it tells your story and reminds you to make time yours.”

In a series of stunning visuals, Ananya captures the perfect balance between chic and modern minimalism, setting a new standard for high fashion wristwear.