The TVC will reach out to the audience through digital and social media platforms

exchange4media Staff 1 week ago

‘Holi Ke Mazelo’ aims to sensitise people about wastage of water during Holi

exchange4media Staff 14-March-2019

Mayank Shah, Sr. Category Head, Parle Products said the company intends to own 15 per cent of the market share in its target geographies in two years

Rasika Kiran Upasani 22-February-2019

Siddharth Sai G on February 14 tweeted to Parle Products requesting the FMCG major to bring back his favourite cola-flavoured candy

Venkata Susmita Biswas 20-February-2019

Parle Products has promised to revive the childhood candy of kids from the 90s if fans are able to crowdsource 10,000 retweets

exchange4media Staff 19-February-2019

Industry stalwarts give their predictions for the new year

Misbaah Mansuri 07-January-2019

The fifth edition of the Indian Marketing Awards and India Brand Conclave 2018 will be held on November 29 in Gurugram

exchange4media Staff 23-November-2018

At the exchange4media Conclave, held on November 16 in Mumbai, our esteemed panel of speakers discussed the topic, 'Human Insight vs AI in Marketing'

exchange4media Staff 20-November-2018

A few snapshots from the exchange4media Conclave held on November 16 at the Taj, Santacruz in Mumbai

exchange4media Staff 17-November-2018

The first film pays tribute to the unsung heroes of our country on the occasion of Independence Day with a heart-warming tale of a soldier and his family

Madhuwanti Saha 13-August-2018

New campaign gives 'full marks' to those who behave positively through unconventional thought processes

exchange4media Staff 14-July-2018

Mayank Shah on how the 'You Are My Parle-G' campaign during IPL followed by being aired on GECs has worked for the brand

Misbaah Mansuri 27-June-2018

Parle Platina contributes about 15 per cent to the company’s revenues. The company plans to increase the share to 25 per cent by next fiscal

Madhuwanti Saha 09-May-2018

Colgate, Amul, MakeMyTrip, Parle Products and Vu TV come together with the likes of Vivo, Coca-Cola, Polycab, Kent, Elica and Dream 11; taking Star India's portfolio of advertisers for IPL 2018 to a total of 16

exchange4media Staff 22-February-2018

Parle Products’ ‘Naam Toh Suna Hi Hoga’campaign during the IPL 2017 season aims to connect sub-brands with the mother brand, Parle

Venkata Susmita Biswas 11-May-2017

Zenith India, part of Publicis Media wins the media mandate for Parle Products which includes categories across biscuits, snacks, rusk & chocolates.

exchange4media Staff 19-December-2016

The initiative, developed by Havas Media Group's OOH and activation brand Havas Media Active, seeks to take forward Parle's anti-littering message in an outdoor setting

exchange4media Staff 22-April-2015

Pravin Kulkarni, GM, Marketing, Parle Products on the role of print in FMCG marketing

Collin Furtado 19-March-2015

Odd match timings, Indian team's recent poor performance and higher ad rates could dampen marketers' enthusiasm of associating with the ICC World Cup 2015

Collin Furtado 05-February-2015

Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direction

Priyanka Mehra 26-June-2014