parle-products
Even though marketers are telling exchange4media that they have put in place mechanisms to prevent kickbacks to ad agencies from production houses, corruption appears to be as rampant as ever.
Neeta Nair Aug 18, 2022 8:42 AM
Brands are looking to splurge 20-40% of their annual marketing budgets in Q3
Mansi Sharma Sep 21, 2021 8:48 AM
The films beautifully marry the archetypal Maharashtrian stories to give them a modern twist
The theme for the event is 'Digital Transformation through Content Transformation'
On 25th& 26th November, a host of industry experts will share insights on how digital transformation has propelled the growth of content marketing
The digital film series launched for #DiwaliAurParle campaign showcases four short stories of key events that make the Diwali preparations special
Advertisers or media agencies so far have not taken any decision on the same, however, there have been private informal conversations and inquiries from clients on the issue
Naziya Alvi Rahman Oct 13, 2020 9:01 AM
Brands such as Parle Products, Tata Motors and Paytm, among others, took to social media to wish netizens a happy Eid
The iconic logo now showcases the popular couple staying apart from each other to denote the message of social distancing to stay safe during the pandemic
In three e4m webinar sessions, industry experts will share their thoughts on the revival of their respective industries and how they have streamlined the functionalities of the COVID-19 lockdown
BK Rao, Senior Category Head of Marketing, Parle Products, said the brand also plans to up its digital spends to 16%
Misbaah Mansuri Oct 4, 2019 8:25 AM
Industry experts believe companies will spend on advertising to revive consumer sentiments and boost sales
Dolly Mahayan Sep 9, 2019 8:56 AM
Members for a panel discussion, moderated by Kashyap Vadapalli, were Siddharth Pal, Elizabeth Venkataraman, Mayank Shah, Ashish Lingamneni, Zubin Dubash and Sudip Sanyal
The debate was moderated by Vikram Sakhuja of Madison Media; participants included Satish NS, Haier Appliances; Laxman Tari, Legrand India; Akash Deep Batra, DBS Bank & Krishnarao S Buddha, Parle
The TVC will reach out to the audience through digital and social media platforms
‘Holi Ke Mazelo’ aims to sensitise people about wastage of water during Holi
Mayank Shah, Sr. Category Head, Parle Products said the company intends to own 15 per cent of the market share in its target geographies in two years
Rasika Kiran Upasani Feb 22, 2019 8:42 AM
Siddharth Sai G on February 14 tweeted to Parle Products requesting the FMCG major to bring back his favourite cola-flavoured candy
Venkata Susmita Biswas Feb 20, 2019 8:37 AM
Parle Products has promised to revive the childhood candy of kids from the 90s if fans are able to crowdsource 10,000 retweets
