parle-products
Brands such as Parle Products, Tata Motors and Paytm, among others, took to social media to wish netizens a happy Eid
exchange4media Staff May 25, 2020 7:00 PM
The iconic logo now showcases the popular couple staying apart from each other to denote the message of social distancing to stay safe during the pandemic
exchange4media Staff May 7, 2020 1:20 PM
In three e4m webinar sessions, industry experts will share their thoughts on the revival of their respective industries and how they have streamlined the functionalities of the COVID-19 lockdown
exchange4media Staff May 6, 2020 8:49 AM
BK Rao, Senior Category Head of Marketing, Parle Products, said the brand also plans to up its digital spends to 16%
Misbaah Mansuri Oct 4, 2019 8:25 AM
Industry experts believe companies will spend on advertising to revive consumer sentiments and boost sales
Dolly Mahayan Sep 9, 2019 8:56 AM
Members for a panel discussion, moderated by Kashyap Vadapalli, were Siddharth Pal, Elizabeth Venkataraman, Mayank Shah, Ashish Lingamneni, Zubin Dubash and Sudip Sanyal
exchange4media Staff Sep 4, 2019 4:02 PM
The debate was moderated by Vikram Sakhuja of Madison Media; participants included Satish NS, Haier Appliances; Laxman Tari, Legrand India; Akash Deep Batra, DBS Bank & Krishnarao S Buddha, Parle
exchange4media Staff Aug 30, 2019 8:39 AM
The TVC will reach out to the audience through digital and social media platforms
exchange4media Staff May 7, 2019 1:49 PM
‘Holi Ke Mazelo’ aims to sensitise people about wastage of water during Holi
exchange4media Staff Mar 14, 2019 5:42 PM
Mayank Shah, Sr. Category Head, Parle Products said the company intends to own 15 per cent of the market share in its target geographies in two years
Rasika Kiran Upasani Feb 22, 2019 8:42 AM
Siddharth Sai G on February 14 tweeted to Parle Products requesting the FMCG major to bring back his favourite cola-flavoured candy
Venkata Susmita Biswas Feb 20, 2019 8:37 AM
Parle Products has promised to revive the childhood candy of kids from the 90s if fans are able to crowdsource 10,000 retweets
exchange4media Staff Feb 19, 2019 8:20 AM
The fifth edition of the Indian Marketing Awards and India Brand Conclave 2018 will be held on November 29 in Gurugram
exchange4media Staff Nov 23, 2018 8:56 AM
At the exchange4media Conclave, held on November 16 in Mumbai, our esteemed panel of speakers discussed the topic, 'Human Insight vs AI in Marketing'
exchange4media Staff Nov 20, 2018 8:28 AM
A few snapshots from the exchange4media Conclave held on November 16 at the Taj, Santacruz in Mumbai
exchange4media Staff Nov 17, 2018 10:42 AM
The first film pays tribute to the unsung heroes of our country on the occasion of Independence Day with a heart-warming tale of a soldier and his family
Madhuwanti Saha Aug 13, 2018 11:31 AM
New campaign gives 'full marks' to those who behave positively through unconventional thought processes
exchange4media Staff Jul 14, 2018 10:49 AM
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Mayank Shah on how the 'You Are My Parle-G' campaign during IPL followed by being aired on GECs has worked for the brand
Misbaah Mansuri Jun 27, 2018 8:58 AM
Parle Platina contributes about 15 per cent to the company’s revenues. The company plans to increase the share to 25 per cent by next fiscal
Madhuwanti Saha May 9, 2018 8:59 AM
