The campaign has three films featuring Dhoni enjoying a game of poker with three unique personalities

exchange4media Staff Jul 25, 2020 9:06 AM


On the virtual roundtable, experts from the gaming industry discussed the evolution in the gaming technology ecosystem in India and user expectations

exchange4media Staff Jul 1, 2020 9:19 AM

Online Gaming?blur=25

As online gaming in India continues to grow, experts tell us how it helps build consumer engagement with brands

Shreshtha Verma Feb 12, 2020 9:02 AM

Kajal Aggarwal?blur=25

Kajal Aggarwal, an avid rummy player, whose thoughts and objectives resonate with KhelPlay Rummy’s ideology makes her an ideal choice to showcase brand's foresight in the arena of online gaming.

exchange4media Staff Oct 22, 2019 4:22 PM

Gameskraft DCMN India?blur=25

The mandate includes managing the brand’s TV media duties across markets and campaign tracking using DCMN’s proprietary TV attribution technology, DC Analytics

exchange4media Staff Sep 11, 2019 4:17 PM


Experts suggest the precautions that brands should take while associating with a gaming platform

Dolly Mahayan May 3, 2019 8:57 AM

cricketcom launch?blur=25

At the launch of, Deepak Gullapalli, CEO of Head Digital Works (HDW) talks about the 13-year long journey of his company and the idea behind the launch of the fantasy sports platform

exchange4media Staff Apr 5, 2019 8:43 AM

Sagar Barapatre?blur=25

Guest Column: The Indian market has kept pace with the global gaming industry, just like it has done in the context of technology adoption

Sagar Barapatre Oct 26, 2018 8:33 AM

U Cypher?blur=25

Being the first E-Sports series in India, packaged for serious gamers as well as casual gamers, the course of the campaign included various marketing pieces which received tremendous response across the country.

exchange4media Staff Apr 4, 2018 3:46 PM

Online cricket games score well for brands during IPL?blur=25

For brands, marketing efforts around online cricket games have paid off well during the IPL, even while the tournament had a lukewarm response on television this year.

Gopal Sathe Jun 8, 2011 12:25 PM

iZone International: Virtual spending for real charity?blur=25

Club Penguin, Disney’s online community for children, has organised a giant giveaway of $1 million to charity. The money will be spent according to the wishes of the community itself. The children win coins for taking part in the free online games, and can “donate” those coins to charities on the website. These donations are taken as votes to decide the overall spending of the $1 million donation by Disney.

exchange4media Staff Dec 17, 2010 7:31 AM

Rediff PlayGully brings home the fun from international games sites?blur=25

Rediff has tied up with the international leaders in online casual gaming to bring a variety of new flash games to its website Rediff PlayGully. The company has tied up with leaders, including MiniClip, and Disney, along with Indian casual gaming pioneer IndiaGames.

exchange4media Staff Dec 17, 2010 7:26 AM