nisha-narayanan

As a part of the campaign, Red FM reached out to the residents of an abandoned village Dalelpur who had boycotted the General Election 2019 and convinced them to cast their vote

exchange4media Staff 1 week ago

At the 2nd edition of the Radio Festival held to mark World Radio Day, experts talk about staying on top in an ever-crowding broadcasting spectrum and diverse offering in digital

Anjali Thakur 15-February-2019

The medium saw moderate growth on the back of aggressive advertising in digital, retail and sports categories   

exchange4media Staff 27-December-2018

RJ Rashmi is the first ever Hindi speaking robot and will be seen hosting a show on RED FM

exchange4media Staff 10-December-2018

Radio operators, in the absence of an extensive unified measurement currency, adopt RAM, IRS 2018 or data from third-party research agency. How does it work for them?

Madhuwanti Saha 27-August-2018

Aligned to its brand philosophy, ‘Bajaate Raho!', the radio network continues to strengthen its presence in the northern Indian market

exchange4media Staff 15-June-2018

Radio sector expects better streamlining of tax laws, lowering the license fee for operating in smaller cities and bringing it under 5 per cent GST slab from the upcoming Union Budget 2018

exchange4media Staff 31-January-2018

Things started picking up for the sector as advertising came in from e-commerce and government

Madhuwanti Saha 09-November-2017

TRAI holds open house discussion on issues related to digital radio broadcast in India, radio operators say that the plan is a failure, not going to take off

Nishant Saxena 31-October-2017

Nisha Narayanan, COO, 93.5, Red FM says that Radio should stop selling itself as just Radio but offer clients a 360-degree package selling and adds that focus on IP and Digital is the way forward

Simran Sabherwal 21-July-2017

The new system, which will also include AIR, will have representatives from the radio sector, media agencies as well as advertisers

Abhinn Shreshtha 07-July-2017

Among the myriad issues that India’s private FM sector faces, the case of statutory licenses and the formation of an independent Copyright Board have been simmering for the longest time

exchange4media Staff 03-July-2017

After launching in Jodhpur, Chandigarh and Amritsar, 93.5 Red FM is further cementing its presence in tier II markets, with two new station launches announced

exchange4media Staff 22-June-2017

Auction of second batch of Phase III frequencies, which began on Tuesday, has seen a muted response by the radio sector with many large operators not participating in the auction process, with high reserve price being stated as one of the key reasons

Abhinn Shreshtha 28-October-2016

This is the first radio station to be introduced under the newly acquired Phase III licenses by the company. While the station has been test-playing for the last few days, the launch today was marked with afternoon show by RJ Pritam

exchange4media Staff 23-June-2016

The apex court, on Friday, declined the government plea against the Delhi High Court’s decision to allow Red FM to participate in the first stage of the Phase III of the FM auctions

exchange4media Staff 01-February-2016

Nisha Narayanan, COO of Red FM, takes a look back at 2015 and highlights the expectation a newly resurgent radio industry has for 2016

Nisha Narayanan 04-January-2016

In a surprising move, the central government announced that FDI limit would be increased for private FM sector, among other sectors; a decision that has been welcomed by the radio sector which has been asking for an increase in foreign investment limit for years. However, many experts believe it will only be beneficial for large radio networks

Abhinn Shreshtha 16-November-2015

The private FM industry is optimistic that the growing buoyancy among corporates combined with the announcement of repo rate cut will add to festive cheer even as new categories like e-commerce drive ad spends

Abhinn Shreshtha 05-October-2015

Demand across most major metros and big cities has seen growth which is equivalent to festive season rush and is an eminent reason for the rate hike which have been stagnant for almost two to three years now

exchange4media Staff 22-September-2015