According to experts, advertisers are planning to diversify their ad dollars for the genre in the present and coming quarter

Tasmayee Laha Roy Apr 29, 2021 8:44 AM

As per the BARC data, all genres in 2021 have had higher ad volumes in the first week of 2021, with the news genre leading the chart

exchange4media Staff Jan 21, 2021 12:33 PM

Lulla, CEO of BARC India, addresses key topics such as TV viewership in the lockdown, the impact of data blackout period on the news genre and meter tampering

Naziya Alvi Rahman Dec 8, 2020 8:48 AM

Myntra emerges as the top most growing advertiser in news genre in Aug-Sep

exchange4media Staff Oct 8, 2020 8:59 AM

The channel has also announced a 50% hike in the existing rates, beginning this season

exchange4media Staff Sep 4, 2020 11:14 AM

Piccadily Agro Industries, Reckitt Benckiser (India), Hindustan Unilever and Godrej Consumer Products were the leading advertisers for the news genre

exchange4media Staff Aug 6, 2020 8:43 AM

In the 5th webinar of the ‘Is NEWS undervalued?’ series, Ajay Gupte, CEO, South Asia, Wavemaker, will discuss whether the rise in viewership translates to growth in revenue for news

exchange4media Staff May 28, 2020 8:41 AM

As per the data for Week 18, DD National ranks one on the top ten channel list in PrimaVu homes, followed by Star Plus & Sony Sab

exchange4media Staff May 20, 2020 2:11 PM

Sam Balsara, Chairman & Managing Director, Madison World shares his insights on the growth of the news genre post-COVID in the ongoing ABP News-e4m Webinar series

exchange4media Staff May 20, 2020 8:33 AM

As part of the ongoing ABP News- e4m Webinar series, Sam Balsara, Chairman & Managing Director, Madison will discuss the growth of the news genre post-COVID

exchange4media Staff May 19, 2020 8:31 AM

Verma in conversation with Naziya Alvi Rahman, Editor, exchange4media, spoke on the topic 'Is NEWS the Genre-Next?'

exchange4media Staff May 14, 2020 9:32 AM

Laptops, Notebooks, Petroleum Jelly, Hairdryers & Events/IT are among the top ten categories that stopped advertising in March and April, due to COVID-19

exchange4media Staff May 11, 2020 9:07 AM

Vikram Sakhuja, Group CEO, Madison Media & OOH- Madison World, explained that although we consume news from various sources today, we tend to trust some more than others depending on the medium

exchange4media Staff Apr 28, 2020 9:08 AM

In March 2020, news genre witnessed a drop of 2% and recorded a total 29% share in ad volume as compared to 31% in February

exchange4media Staff Apr 17, 2020 8:12 AM

As per the BARC-Nielsen report, the Food & Beverage industry dominated the space with a 24% increase sector-wise

exchange4media Staff Apr 3, 2020 8:32 AM

As R9 TV becomes the latest entrant to the Hindi news space, founders, Sunil Tripathy, Avinash Kumar, Vinod Singh and Karan Mohan say they are here to stand out in the clutter

exchange4media Staff Sep 13, 2019 8:01 AM

PR Satheesh, Chief Operating Officer, MMTV, talks about the channel’s entertainment and news app ManoramaMAX, their content plan, strategy and challenges

Neethu Mohan Sep 11, 2019 8:26 AM

In week 28 of 2019, combined viewership of the top 5 English news channels stood at 1.929 million impressions, a 1.8 per cent drop from 1.964 million impressions in week 27

exchange4media Staff Jul 19, 2019 2:35 PM

Industry experts agree that elections are a big reason behind this shift, but it is not the only reason for a surge of FMCG brands on news channels

Moumita Bhattacharjee May 17, 2019 8:50 AM

With a career spanning over 20 years, Gautam has previously worked in various organizations such as Zee News, Sahara News, Live India, along with other media channels

exchange4media Staff May 10, 2019 11:54 AM