Ajay Gupte to discuss popularity of news genre post-Covid in today’s ABP News-e4m webinar
In the 5th webinar of the ‘Is NEWS undervalued?’ series, Ajay Gupte, CEO, South Asia, Wavemaker, will discuss whether the rise in viewership translates to growth in revenue for news
News is the only way to disseminate credible information to the public, especially in times like the COVID-19 pandemic. This has led to a 200% rise in viewership and increased pressure to stay authentic. However, the jury is still out on whether news channels and their increased importance in these times have translated into proportionate revenue growth for them. For all the credibility they bring in, are they being valued?
Weighing in on these questions today will be Ajay Gupte, CEO, South Asia, Wavemaker, at the ‘Is News Undervalued?’ series by ABP News & e4m. Today’s webinar is titled ‘Will NEWS continue to hold its popularity post Covid?’ Some of the touchpoints of the talk will be whether advertisers should pay a premium when viewership is so high?; will fragmentation, one of the biggest impediments to revenue growth, be corrected?; and will news continue to grow this year?
The session is slated to happen on the e4m official Facebook, Twitter, Instagram, YouTube feeds and on exchange4media.com on May 28, 2020, from 4:30 pm to 5.00 PM. To register for the webinar, click here.
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