ABP News-e4m Webinar: Sam Balsara to speak today on why 2020 is ‘The Year of News’

As part of the ongoing ABP News- e4m Webinar series, Sam Balsara, Chairman & Managing Director, Madison will discuss the growth of the news genre post-COVID

e4m by exchange4media Staff
Updated: May 19, 2020 9:11 AM
Sam Balsara

Sam Balsara, Chairman & Managing Director, Madison will be sharing his valuable insights today at 3:30 pm on the topic ‘Is 2020, the year of NEWS?. The talk is part of the ongoing e4m Webinar series 'Is News Undervalued' presented by ABP News that explores the role of news, especially during such an unprecedented time. 

Due to the global pandemic COVID-19, news channels saw a 200 per cent rise in viewership. Viewers are on the lookout for credible and accurate information on the ongoing pandemic and News channels have been doing great work enduring a plethora of challenges. News is the only genre that has seen such a massive jump, but has exploring it really translated into proportionate revenue growth for the channels?

News credibility comes with a price but not all news channels are getting their true value. Balsara will dive into topics like fragmentation that has impacted the revenue for news genre, news continuing its upward trend this year post-COVID, and advertisers paying a premium when the viewership is skyrocketing.

You can register for this webinar on ZOOM and it will be simulcasted on e4m’s Facebook and Twitter channels as well.

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