Conceptualized by BBH India, this initiative saw Nihar Naturals partner with key pandals across Kolkata to set up a network of surveillance cameras disguised as Maa Durga’s #ThirdEye

exchange4media Staff Oct 31, 2020 8:23 AM

With the lockdown phasing out, the OOH agency says its time again for advertisers to regain the attention of the premium audiences of the country

exchange4media Staff Aug 13, 2020 12:24 PM

Spread across 20 locations in Coimbatore Airport and 15 locations in Trichy Airport, the sanitising units emphasize upon the importance of keeping hands germ-free during air-travel

exchange4media Staff Jun 24, 2020 4:23 PM

Marico's operating margin for the India business has improved to 22.8% in Q4 FY20 as against 21.5% in Q4 FY19

exchange4media Staff May 4, 2020 6:51 PM

The campaign brought alive the messaging using a minimalistic yet impactful adaptation of the “natural” element of Everyuth's logo

exchange4media Staff Apr 13, 2020 6:03 PM

Pankaj Sharma, General Manager Garnier, says Sara Ali Khan’s personality goes well with the brand ideology

exchange4media Staff Aug 22, 2019 1:04 PM

Kumaravel, CEO, Naturals Salon & Spa spoke about ‘The Indian Entrepreneurship story: Not for the timid hearts’ at the fifth annual summit and awards

exchange4media Staff Feb 21, 2019 8:55 AM

From TATA TEA to Max Fashion, we take a look at campaigns that beautifully captured the essence of Durga Puja.

exchange4media Staff Oct 19, 2018 8:07 AM

As the actress turns 43 today, we look at her association with various brands

Dolly Mahayan Jun 8, 2018 8:58 AM

‘Akai Aksho’, a Bangla phrase meaning “One is equal to hundred” has been aptly captured in the TVC through the spirit of modern Indian women

exchange4media Staff May 19, 2018 8:56 AM

The agency will be responsible for the digital duties of creative strategy and management of the brand’s digital assets

exchange4media Staff Apr 15, 2017 8:40 AM

Following a multi-agency pitch, DDB MudraMax has won the account, which will be managed by the agency’s North team

exchange4media Staff Sep 2, 2015 12:51 PM

The Chennai-based salon chain has roped in Kareena Kapoor as brand ambassador, hopes to create more job opportunities for women entrepreneurs by changing their perception towards the salon business, says C K Kumaravel, CEO and Co-founder

Deepa Balasubramanian Sep 19, 2014 9:32 AM

JWT will handle Naturals' marketing campaigns across TV, print and online. The social media campaigns will also be managed by JWT's digital arm

exchange4media Staff Jul 1, 2014 7:53 AM