Times OOH and Naturals install hand sanitising units across Coimbatore and Trichy airports

Spread across 20 locations in Coimbatore Airport and 15 locations in Trichy Airport, the sanitising units emphasize upon the importance of keeping hands germ-free during air-travel

e4m by exchange4media Staff
Updated: Jun 24, 2020 4:23 PM
TimesOOH

Outdoor advertising agency Times OOH has partnered with Naturals - a leading salon brand in South, to install a host of hand sanitising units across Coimbatore and Trichy airports.


"Airport operations started on May 25 country wide as government eased the lockdown and we are also witnessing gradual increase in the flights as we inch towards completing one full month. Airport advertising has offered brands a niche target audience which no other medium can offer and with low distraction and high dwell time. Amidst COVID-19 authorities are taking utmost precautionary measures to ensure safe travel for the passengers. And with premier personal hygiene including hand washing & sanitisation proving to be the most effective measures to prevent spreading the virus. Since, hand sanitisers have been widely used to keep hands clean and wipe off dirt and bacteria, India’s largest outdoor Advertising agency, Times OOH has partnered with Naturals - a leading salon brand in South, to install a host of Hand Sanitising units across Coimbatore and Trichy Airports," the ageny said in a statement.


Spread across 20 locations in Coimbatore Airport and 15 locations in Trichy Airport, the sanitising units emphasize upon the importance of keeping hands germ-free during air-travel through the use of hand sanitisers. This innovative OOH concept spread across Arrival & Departure terminals has helped the brand to create a positive and personalized connect with the passengers.


Rajat Mittal, VP - Alliances, Events & Sponsorship at Times OOH, said “Premier hygiene and physical distancing are the best ways to protect ourselves and our fellow air passengers from the novel coronavirus (COVID-19). Since the virus’s propensity to spread by contact with surfaces, good hand hygiene can be the final barrier between us and the disease. Installing Sanitising units at Coimbatore & Trichy Airports was the most innovative & responsible way to establish Naturals’ brand aspiration to help travellers and truly make a difference in their lives.”

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