Advertising continues to contribute more than one-third of industry revenues, generating an estimated $300 million in 2025

e4m Staff Jul 9, 2026 11:00 AM

Tax authorities had sought to levy GST at 28% on the face value of every individual bet placed on gaming platforms

Imran Fazal Jun 26, 2026 9:22 AM

The distinction could have far-reaching implications for online and offline competitions involving games such as chess, esports, bridge, poker and even certain formats of rummy

Imran Fazal May 30, 2026 10:10 AM

Legal and tax experts said the immediate fallout could shift from courtroom battles to insolvency proceedings before the National Company Law Tribunal

Imran Fazal May 28, 2026 9:21 AM

For months, the Additional Solicitor General became the face of the Union government’s aggressive push against the real money gaming (RMG) industry

Imran Fazal May 28, 2026 8:08 AM

Court held that even where games involve substantial skill, once participation is conditioned upon staking money on uncertain future outcomes, the transaction acquires the character of betting

Imran Fazal May 27, 2026 3:56 PM

The dispute is whether states can impose blanket prohibitions on online games played for stakes

Imran Fazal May 26, 2026 8:55 AM

The central question is whether online skill gaming platforms should be taxed at 28% on the entire contest entry amount pooled from users or only on the platform fee retained by operators

Imran Fazal May 15, 2026 8:46 AM

Legal experts say the missing refund safe harbour has left both consumers and companies exposed

Imran Fazal Apr 27, 2026 8:55 AM

With RMG out of the IPL advertising mix, the tournament's ad inventory is up for grabs, and tech giants and quick-commerce players are already at the door

Aryendra Khan Mar 25, 2026 9:41 AM

The reported surge across outdoor, radio and digital platforms, social media and influencer-led promotions comes at a time when the government has put restrictions on real-money gaming advertisements

Imran Fazal Mar 25, 2026 9:04 AM

The app centres on creator-led watch-alongs, interactive fan engagement, and ad-supported revenue, with advertising set as a key near-term revenue driver

Sunidhi Vijay Dec 5, 2025 9:00 AM

Affidavit to Supreme Court links unregulated online gaming to fraud, money laundering, tax evasion and rising social harm

e4m Staff Nov 27, 2025 11:16 AM

Bengaluru-based gaming company completes major restructuring affecting over half its staff following new regulatory framework

e4m Staff Nov 10, 2025 10:04 AM

While it’s difficult for other categories to match that intensity, high-intent verticals like e-commerce and fintech are likely to absorb a significant share of the budget, say experts

Shantanu David Oct 10, 2025 9:10 AM

Festive rush emerging as the first test of whether OTT, CTV, e-comm, fintech & consumer brands can fill the vacuum created by absence of RMG brands to push up CPMs and premium slot pricing

Tasmayee Laha Roy and Anuja Jain Aug 26, 2025 8:56 AM

Omnicom Media Group India CEO Kartik Sharma spoke on how the ban will hit cricket, digital platforms and sports sponsorships, why e-commerce, FMCG, BFSI and auto will fill the gap, and more

Tasmayee Laha Roy Aug 22, 2025 5:47 PM

After real-money gaming prohibition in India, the platform anticipates development in Web3, advertisements, and virtual products in the US

e4m Staff Aug 22, 2025 4:31 PM

Guest Column: Dr. Sandeep Goyal, Chairman of Rediffusion, writes on the impact of the ban on real money gaming, the estimated loss and who will be affected

Sandeep Goyal Aug 22, 2025 1:03 PM

The move follows uncertainty around Dream11, the current principal sponsor, after the ban on real-money gaming platforms

e4m Staff Aug 22, 2025 12:15 PM

Industry experts say for most influencers RMG deals were not core to their income; creators also generate revenues through YouTube monetisation, subscriptions & brand collabs unrelated to betting

Shalinee Mishra Aug 22, 2025 9:17 AM

This Bill encourages e-sports and online social games while prohibiting harmful online money gaming services, advertisements, and financial transactions related to them

e4m Staff Aug 20, 2025 12:53 PM

As per industry estimates, the ban on real-money gaming ads threatens ₹10,000+ crore in spends and could reshape digital and sports marketing

Anuja Jain and Aryendra Khan Aug 20, 2025 9:29 AM

However, these advertisements are prohibited from being directed at users under 18 years of age

e4m Staff May 29, 2025 4:38 PM

The decision has drawn criticism due to potential impacts on public health and the vulnerability of young audiences to targeted marketing

e4m Staff Aug 20, 2024 8:48 PM

As per EY's latest report on the media and entertainment sector, gaming is the fourth largest segment in the M&E sector; expected to be worth Rs 38,800 crore by 2026

Kanchan Srivastava Mar 6, 2024 8:22 AM

Industry players say over 50 per cent users have logged out since the announcement of the rule

Kanchan Srivastava Aug 23, 2023 8:32 AM

As per ASCI’s Annual Complaints Report 2022–23, 92% of gaming ads reviewed did not adhere to the guidelines for the sector and failed to inform consumers about the risks of financial loss & addiction

exchange4media Staff May 17, 2023 11:35 AM

The actor stars in the real-money gaming brand's #TheGameNeverStops campaign

exchange4media Staff Jan 17, 2023 12:20 PM

Brands have already increased their spends on gaming and with various other sports tournament lined up the prospects of a good Diwali are brighter, say industry players

Shantanu David Oct 4, 2022 8:52 AM

Industry experts applaud the 'progressive' step by Google but are cautious about the tech giant's 'arbitrary and inexplicable' policies for advertising and listing

Shantanu David Sep 12, 2022 8:51 AM

I&B minister Anurag Thakur has told the Lok Sabha that ASCI examines complaints relating to advertisements of offshore gaming companies in the context of contravention of the ASCI code

exchange4media Staff Mar 16, 2022 11:27 AM

Experts opine that the heightened interest in gaming will see a synergy between different brands that can use the universality of gaming as a platform to promote their companies

Shantanu David Mar 16, 2022 8:29 AM

The e4m Game On Summit saw an interesting panel discussion on the future of real-money gaming and the opportunities created by metaverse in this sector

exchange4media Staff Mar 12, 2022 9:51 AM

For the 9-month period, Nazara has registered 35% YoY revenue growth

exchange4media Staff Feb 12, 2022 9:17 AM