marketing-mix
Saurabh Sharma, Director of Marketing at ASICS India, outlines how the company is expanding beyond metros, taking a measured approach to emerging channels like quick commerce, and more
Chehneet Kaur Apr 1, 2026 8:43 AM
Data from e4m dentsu Digital Advertising Report 2026 highlights that while overall real estate ad spends expanded 22% year-on-year, television’s share of the media mix stood at 42% in 2025
Aditi Gupta Feb 24, 2026 9:08 AM
The milestone comes just days after the formal launch of Ambi Parameswaran’s latest book, Marketing Mixology
e4m Staff Jun 18, 2025 9:44 AM
In Marketing Mixology, Ambi distills over four decades of hands-on experience into a crisp and compelling framework focused on four essential skills every marketer needs
e4m Staff May 30, 2025 4:08 PM
Dabur recently deployed Markriti for the Karnataka market, said Publicis Media India
e4m Staff Sep 30, 2024 10:39 AM
Khullar, AVP and Vertical Head of Marketing, Hyundai Motors, lets us in on the carmaker's latest marketing campaign, media mix, product launches and more
Aditi Gupta Oct 30, 2023 9:37 AM
Industry experts tell us why the partnership between brands and UPI platforms is a win-win for both
Tanzila Shaikh Dec 5, 2022 9:08 AM
Malhotra, VP of Dole Foods, revealed that the company will use a mix of above-the-line and below-the-line investments to woo consumers as it makes inroads into the Indian market
Misbaah Mansuri Mar 26, 2021 9:04 AM
Purshotam, CGM– Marketing at Bank of Baroda, speaks about the bank's newly-launched campaign, marketing mix post-Covid and the brand's marketing strategy for 2021
Misbaah Mansuri Jan 11, 2021 8:47 AM
Panellists Pawan Sarda, K.R. Venkatadri and Shamsuddin Jasani discussed why brands and marketers need to constantly innovate to engage with the audience in the New Normal
exchange4media Staff Aug 28, 2020 12:49 PM
Cariappa, President Sales and Marketing of Jockey India, opens up about the brand’s 25-year journey, broader marketing strategies, media mix and more
Neethu Mohan Jan 13, 2020 9:10 AM