As controversies and violations of the ASCI code rise in tandem with digital advertising, ASCI CEO and Secretary General Manisha Kapoor calls for brainstorming within the creative industry

Kanchan Srivastava Feb 7, 2023 9:03 AM

EatFit claims that Kellogg's lifted its “Kuchh Kar Dikhane Ki Bhook” campaign launched for the ICC world cup last November and used the same tagline in the latter’s campaign

Kanchan Srivastava Feb 3, 2023 1:40 PM

As per the ASCI report, 84% of violative ads in the last two years belonged to D2C brands

exchange4media Staff Feb 2, 2023 1:40 PM

Most industry players opine that while the rules will make the industry more accountable, there will be an impact on the content creation and storytelling

Kanchan Srivastava Jan 30, 2023 9:07 AM

As per the regulatory body, disclaimers should be neither long or complex since 80% of consumers do not notice them in ads, according to its recent study

exchange4media Staff Jan 24, 2023 11:58 AM

According to the report, there has been a 14% rise in the number of complaints as compared to 2021-22

exchange4media Staff Nov 16, 2022 11:23 AM

The regulatory body has uncovered certain tactics like drip pricing, trick questions, nagging, disguised ads, bait and switch in ads across platforms

exchange4media Staff Nov 10, 2022 11:51 AM

The paper calls for greater scrutiny and restraint in permitting descriptive trademarks to brands

exchange4media Staff Oct 13, 2022 12:03 PM

Subhash Kamath, the outgoing chairman, will now be a part of the Consultative Committee of the board

exchange4media Staff Sep 29, 2022 6:52 PM

ASCI code defines the qualification criteria for brand extensions, which are permitted under the law, versus surrogate advertising that is prohibited under the law, ASCI CEO Manisha Kapoor told e4m

Kanchan Srivastava Sep 6, 2022 8:19 AM

ASCI CEO Manisha Kapoor told e4m the education sector continues to remain a concern and that the regulatory body was pursuing a detailed report on the EdTech industry

Kanchan Srivastava Jun 29, 2022 8:17 AM

Education, Healthcare, and Personal Care are the top 3 violative categories, as per ASCI’s annual complaints report

exchange4media Staff Jun 28, 2022 12:22 PM

While the government talks about a hefty penalty on advertising regulation violators, the ambiguity in the guidelines may allow brands and influencers to escape the penalty, assert experts

Kanchan Srivastava Jun 14, 2022 9:02 AM

The updates are related to gender identity, sexual orientation, body type, age or physical and mental conditions

exchange4media Staff May 25, 2022 12:14 PM

Kapoor has been the Secretary-General of the organization since 2020

exchange4media Staff Apr 12, 2022 8:26 AM

Gen-secretary Manisha Kapoor said that while offensive ads are flagged or removed as per consumer sentiments, ASCI considers the viewpoints of ordinary citizens not those of hypersensitive individuals

Kanchan Srivastava Oct 28, 2021 11:27 AM

While Amitabh Bachchan ending his association with Kamla Pasand may set a new precedent in responsible advertising, ASCI has always been clear about keeping celebs away from pan masala ads

exchange4media Staff Oct 12, 2021 12:31 PM

The paid service is open to all members and non-members of ASCI and can be used by the advertisers and agencies during the pre-production phase of the campaigns

Mansi Sharma Sep 22, 2021 7:46 AM

e4M Influencer Marketing Conference: Editor Naziya Alvi Rahman spoke to Manisha Kapoor, Lakshmi Balasubramanian, Sagar Pushp, Viraj Sheth, Shahir Muneer and Vikram Kari

exchange4media Staff Sep 18, 2021 9:00 AM

Experts compile a definitive rule book to avoid moment marketing faux pas

Mansi Sharma Aug 18, 2021 8:43 AM