manisha-kapoor
As per the report, of the 1,609 influencer ads processed 97.3% required modification, with over 54% promoting categories prohibited by law or where advertising is restricted
e4m Staff May 28, 2026 11:20 AM
Industry observers say some brands are strengthening internal checks before campaigns go live, with marketing teams working more closely with legal and compliance teams on product claims
Sunidhi Vijay Mar 5, 2026 8:47 AM
Reflecting on 2025, Manisha Kapoor, CEO & Secretary General of ASCI, said influencer marketing space continues to demand attention
Apart from illegal betting, personal care, healthcare, food and beverages, and education are the other violative sectors, as per ASCI’s Half-Yearly Complaints Report
e4m Staff Nov 11, 2025 12:39 PM
Industry players say transparency builds credibility and improves trust and engagement metrics; collaborations perform well despite being openly tagged as paid
Aryendra Khan Oct 8, 2025 8:28 AM
Opinion platforms engage users to make monetary bets on binary (yes/no) outcomes of real-world events ranging from sports to politics
e4m Staff May 20, 2025 1:41 PM
The updated guidelines draw a distinction between generic promotions and the promotion of technical aspects of a product and service
e4m Staff Apr 28, 2025 1:04 PM
This Women's Day, e4m looks at the journey of Manisha Kapoor, CEO of Advertising Standards Council of India
e4m Staff Mar 6, 2025 11:36 AM
Guest column: Manisha Kapoor, CEO & SG at ASCI, pens down her concerns over brands prioritising aesthetics over functionality while designing products
Manisha Kapoor Jan 8, 2025 8:08 AM
Guest Column: Manisha Kapoor, Secretory General & CEO, ASCI highlights the pitfalls many brands encounter while crafting 'premium' experiences
Manisha Kapoor Dec 13, 2024 9:33 AM
Guest Column: Manisha Kapoor, CEO & Secretary General of ASCI, writes on how saree as a product is experiencing a revival & the power of product upgrades
Manisha Kapoor Nov 21, 2024 9:10 AM
Guest Column: Manisha Kapoor, CEO & Secretary General of ASCI, writes why one needs to take a step back and reflect on the waste and anxiety that have come to define Diwali gifting
Manisha Kapoor Oct 30, 2024 9:49 AM
The Secretary-General of ASCI said that brands should avoid misleading consumers or implying non-existent endorsements and maintain transparency, to uphold consumer trust
Chehneet Kaur Aug 2, 2024 2:28 PM
Many of the major players in India’s e-commerce industry were found to be indulging in deceptive practices with healthtech, travel and fintech being the biggest violators
Payal Gwalani Aug 2, 2024 9:13 AM
According to industry experts, these declarations can give away signals or hints of a major product launch or a response to a competitor's recent move
Aditi Gupta Jun 20, 2024 9:01 AM
According to the directive, old ads are exempt from the mandate. Only the new ones will have to comply with the self-declaration requirement
According to ASCI's Annual Complaints Report, baby care emerged as a new contender in the top violators category with influencer promotions contributing to 81% of cases
e4m Staff May 22, 2024 4:07 PM
This collaboration comes amidst the growing complexity of the advertising landscape, especially with respect to digital advertising
e4m Staff Mar 26, 2024 2:47 PM
Asked about the status of the 2016 complaint against Patanjali, Manisha Kapoor, CEO & Secretary General of ASCI, said the case was still pending in the Bombay High Court
Tanzila Shaikh Mar 5, 2024 9:38 AM
Effective February 15, 2024, these guidelines aim to ensure that environmental claims made by advertisers are reliable, verifiable, and transparent
e4m Staff Jan 18, 2024 8:58 AM
The CEO and Secretary General of ASCI, Manisha Kapoor took to LinkedIn to issue a stern warning to these influencers who don't adhere to the standard format for promotional write-ups on the platform
Tanzila Shaikh Oct 18, 2023 1:38 PM
The sheer number of ad violations begs the question of whether agencies are having trouble interpreting the advertising body's guidelines
Tanzila Shaikh Sep 21, 2023 7:50 AM
The regulator body has said these ads must avoid using images or themes that cause unjustified distress to consumers
exchange4media Staff Jul 20, 2023 11:41 AM
The #YouDontSeeMe campaign was launched by the Unstereotype Alliance, a collaborative platform convened by UN Women
exchange4media Staff Jul 6, 2023 2:30 PM
ASCI can onboard a legal expert but they cannot be given enforcement powers, Rohit Kumar Singh, Secretary, Dept of Consumer Affairs told e4m
Tanzila Shaikh Jun 29, 2023 9:06 AM
Earlier this month, the edtech company received flak for its ad with Google CEO's AI-generated likeness
exchange4media Staff Jun 23, 2023 2:39 PM
The Department of Consumer Affairs and ASCI discussed interactive consultation with stakeholders on ‘Dark Patterns’
exchange4media Staff Jun 14, 2023 9:25 AM
As per ASCI’s Annual Complaints Report 2022–23, 92% of gaming ads reviewed did not adhere to the guidelines for the sector and failed to inform consumers about the risks of financial loss & addiction
exchange4media Staff May 17, 2023 11:35 AM
As controversies and violations of the ASCI code rise in tandem with digital advertising, ASCI CEO and Secretary General Manisha Kapoor calls for brainstorming within the creative industry
Kanchan Srivastava Feb 7, 2023 9:03 AM
EatFit claims that Kellogg's lifted its “Kuchh Kar Dikhane Ki Bhook” campaign launched for the ICC world cup last November and used the same tagline in the latter’s campaign
Kanchan Srivastava Feb 3, 2023 1:40 PM
As per the ASCI report, 84% of violative ads in the last two years belonged to D2C brands
exchange4media Staff Feb 2, 2023 1:40 PM
Most industry players opine that while the rules will make the industry more accountable, there will be an impact on the content creation and storytelling
Kanchan Srivastava Jan 30, 2023 9:07 AM
As per the regulatory body, disclaimers should be neither long or complex since 80% of consumers do not notice them in ads, according to its recent study
exchange4media Staff Jan 24, 2023 11:58 AM