In order to leverage the growing popularity of International Yoga Day, brands across categories like: Lenovo India, Myntra, Yes Bank, Flipkart, INOX and Micromax rolled out special social media campaigns to connect with their consumers using Yoga as the central theme
Ogilvy India has won the Lenovo India business following a multi-agency pitch that included several leading names in the business. The win was a combined effort between Ogilvy’s Mumbai office and its global hub in Bangalore, which already handles global assignments for Lenovo.
K Ramakrishnan (Ramki) has joined Café Coffee Day (CCD) as its President - Marketing. He will be reporting to Alok Gupta, Director of Café Business. He replaces Bidisha Nagaraj, who was President - Marketing at CCD and had moved out of the organisation some time back.