The special programming will be aired throughout the day on India News Rajasthan on 29th April

exchange4media Staff 26-April-2019

Roy, CMO, RSH Global shares how they conceptualised the TVC for Joy Personal care which encourages women to brush off societal pressures

Noel Dsouza 22-April-2019

The new TVC, featuring Hershey’s India brand ambassador Tara Sharma, primarily focuses on how this delightful chocolate enables endearing everyday moments of bonding and affection with loved ones

exchange4media Staff 09-December-2018

A candid Iyer shares his views on correcting the perception about Lowe just being a TV agency, why the move from NCD to CCO was not a dramatic one, what prompts ‘Ghar wapasi’ at Lowe, why he thinks there is a lot of ‘gas’ around ‘digital’ and more …………

Priyanka Mehra 19-July-2016

PROI Worldwide has net fee income exceeding $615 million and counts four UK agencies

exchange4media Staff 29-May-2015

Radio City introduces fresh unplugged music, historical and autobiographical tales, comedy shows and crime mysteries to Sunday line-up

exchange4media Staff 14-May-2015

Following the buzz around the State Assembly polls, now all eyes are on the Lok Sabha polls in 2014, and already various channels have lined up a slew of pre-election content to stay ahead of the game

exchange4media Staff 02-January-2014

The skin care brand has partnered with MEC to roll out a campaign for its lip balm collection, titled ‘Kiss and Make up’. The campaign is open till today

exchange4media Staff 31-August-2013

From inviting celebrity writers, creating feel-good conversations & interactivity, Parle G, Kissan & Kotak Bank are effectively engaging with parents on Facebook

Priyanka Nair 26-July-2013

Kissan's billboard displays have dozens of tomato plants living and growing on them, taking its core proposition 'Experience real' to OOH

Priyanka Nair 07-May-2013

Radio is used as a frequency builder. The campaign is executed in 12-15 cities and has almost 200 spots in a day across towns

Saloni Surti 26-April-2013

In a bid to target the youth and push the 500 ml bottle, Bisleri has refreshed the ‘Kiss to Drink' campaign and used digital innovation for the first time

Twishy 11-April-2013

Naveen Tewari of InMobi, Neil Patel of Crazy Egg & KISSmetrics, and Tarkan Maner of Dell WYSE share best practices for budding entrepreneurs

Sai Prasanna 12-November-2012