Kissa Kursi Ka PM Kaun

The special programming will be aired throughout the day on India News Rajasthan on 29th April

exchange4media Staff Apr 26, 2019 1:41 PM

Poulomi Roy

Roy, CMO, RSH Global shares how they conceptualised the TVC for Joy Personal care which encourages women to brush off societal pressures

Noel Dsouza Apr 22, 2019 8:51 AM


The new TVC, featuring Hershey’s India brand ambassador Tara Sharma, primarily focuses on how this delightful chocolate enables endearing everyday moments of bonding and affection with loved ones

exchange4media Staff Dec 9, 2018 6:01 PM

I am working on correcting the perception about Lowe just being a TV agency: Arun Iyer

A candid Iyer shares his views on correcting the perception about Lowe just being a TV agency, why the move from NCD to CCO was not a dramatic one, what prompts ‘Ghar wapasi’ at Lowe, why he thinks there is a lot of ‘gas’ around ‘digital’ and more …………

Priyanka Mehra Jul 19, 2016 8:39 AM

KISS communications becomes fourth PROI Worldwide partner agency in UK

PROI Worldwide has net fee income exceeding $615 million and counts four UK agencies

exchange4media Staff May 29, 2015 11:13 AM

Radio City revamps Sunday programming, adds new shows

Radio City introduces fresh unplugged music, historical and autobiographical tales, comedy shows and crime mysteries to Sunday line-up

exchange4media Staff May 14, 2015 3:43 PM

Broadcast media starts capitalising on election sentiment

Following the buzz around the State Assembly polls, now all eyes are on the Lok Sabha polls in 2014, and already various channels have lined up a slew of pre-election content to stay ahead of the game

exchange4media Staff Jan 2, 2014 9:45 AM

Nivea lets people Kiss and Make up with new campaign

The skin care brand has partnered with MEC to roll out a campaign for its lip balm collection, titled ‘Kiss and Make up’. The campaign is open till today

exchange4media Staff Aug 31, 2013 8:41 AM

Brands play the kids' card right; strike a chord with parents on social

From inviting celebrity writers, creating feel-good conversations & interactivity, Parle G, Kissan & Kotak Bank are effectively engaging with parents on Facebook

Priyanka Nair Jul 26, 2013 8:21 AM

Farming on Mumbai's busy streets? HUL’s Kissan makes it possible

Kissan's billboard displays have dozens of tomato plants living and growing on them, taking its core proposition 'Experience real' to OOH

Priyanka Nair May 7, 2013 7:56 PM

Radio gets approx 20% of Bisleri’s latest 'Kiss to drink' campaign

Radio is used as a frequency builder. The campaign is executed in 12-15 cities and has almost 200 spots in a day across towns

Saloni Surti Apr 26, 2013 6:42 PM

Stop water hijacking and buy your own bottle, says Bisleri

In a bid to target the youth and push the 500 ml bottle, Bisleri has refreshed the ‘Kiss to Drink' campaign and used digital innovation for the first time

Twishy Apr 11, 2013 8:19 PM

Create a successful brand, experts tell you how

Naveen Tewari of InMobi, Neil Patel of Crazy Egg & KISSmetrics, and Tarkan Maner of Dell WYSE share best practices for budding entrepreneurs

Sai Prasanna Nov 12, 2012 7:30 PM