The ad, created by TBWA/India, has drawn criticism for its very idea and has also been called a copy of a three-year-old short film

Mansi Sharma 19 hours ago


From Adani Sportsline to JSW Inspire to Adidas, IOA has so far roped in more than nine sponsors for the Indian CWG squad. Some brands are on board for Paris Olympic Games & Asian Games too

exchange4media Staff Jul 19, 2022 8:13 AM

Takehiko Matsushita?blur=25

Matsushita has wide-ranging experience and expertise in mechanical system engineering

exchange4media Staff Jul 14, 2022 2:29 PM

JSW Steel Campaign?blur=25

The campaign, conceptualised by Ogilvy, will be rolled out in an episodic manner

exchange4media Staff Jun 13, 2022 7:08 AM


Sachdeva transitioned from his role at JSW Ventures where he led venture capital investments for the fund

exchange4media Staff May 23, 2022 12:24 PM


The 21-year-old cricketer is member of the Rajasthan Royals squad at the 2022 Indian Premier League

exchange4media Staff Apr 21, 2022 3:19 PM

JSW Paints?blur=25

CMO Bose and creative agency TWBA’s CEO talk about the brand's ‘Sawalia’ campaign with Alia Bhatt

Mansi Sharma Apr 14, 2022 8:28 AM


As part of the association, Rodrigues’ all commercial and brand partnerships will be managed by the agency

exchange4media Staff Apr 11, 2022 12:37 PM

Alia Bhatt campaign?blur=25

The campaign highlights the brand's mission to give the freedom of choosing colours with its ‘Any Colour One Price’ offering

exchange4media Staff Mar 28, 2022 1:27 PM

JSW Paints?blur=25

The campaign ‘Har rang mein hai desh ka rang’ has been conceptualised and executed by ABP Uncut

exchange4media Staff Jan 29, 2022 2:00 PM


The firm will now manage all commercial interests and marketing rights for the cricketers

exchange4media Staff Sep 21, 2021 3:58 PM


Carrying on from Rio 2016, Rukna Nahi Hai is the war cry as Team India looks set to do the country proud on the big stage

exchange4media Staff Jul 20, 2021 3:44 PM


SPSN has signed 11 sponsors so far. The broadcaster is likely to earn close to Rs 100 crore in ad revenue, according to industry estimates

Sonam Saini Jul 14, 2021 8:30 AM

JSW sports - aists?blur=25

This partnership opens up several opportunities to strengthen India's sports culture

exchange4media Staff Jun 14, 2021 5:28 PM

Ashwini Deshpande?blur=25

Ashwini Deshpande, Co-Founder & Director, Elephant Design, walks us through their 32-year-long journey and shares reflections on the design space particularly in the light of the pandemic

Christina Moniz May 11, 2021 8:50 AM


This 360-degree integrated campaign goes on air during IPL 2021 and across regional TV channels

exchange4media Staff Apr 24, 2021 7:12 AM

IA - JSW?blur=25

The partnership aims to mentor start-ups working in the arena of Sports, Sports Data, Gaming and e-Sports space and create a holistic ecosystem for them

exchange4media Staff Apr 9, 2021 1:23 PM

delhi capitals?blur=25

The JSW insignia will be sported on the front of the team’s jersey, and complemented by in-stadia branding of the brand's product portfolio

exchange4media Staff Mar 5, 2021 11:38 AM

Colonel Vinod Bisht?blur=25

The IIM-A alumnus, Bisht is a paratrooper with over two decades in the Indian Army

exchange4media Staff Feb 15, 2021 12:39 PM