joy-personal-care

Skincare brand Joy names Kriti Sanon as brand ambassador for Honey Almond lotion

Kriti Sanon for Joy Honey Almond Lotion?blur=25

Sanon will soon appear in an integrated marketing campaign around the product that also features a new television commercial

exchange4media Staff Nov 4, 2019 3:18 PM

The core message of brand JOY is ‘Beautiful by nature’ says Poulomi Roy

Poulomi Roy?blur=25

Roy, CMO, RSH Global shares how they conceptualised the TVC for Joy Personal care which encourages women to brush off societal pressures

Noel Dsouza Apr 22, 2019 8:51 AM

RSH Global assigns media mandate to Initiative

RSH?blur=25

As part of the mandate, Initiative will handle integrated media planning and buying for JOY & X-MEN brands

exchange4media Staff Mar 18, 2019 12:56 PM

Joy Personal Care unveils new TVC with Mithila Palkar and Divyendu Sharma

Joy Skin Fruits Mithila Palkar Divyendu Sharma?blur=25

The TVC which goes on air on 14th March 2019, emphasizes the fact that people who love us, love us for what we are- our ‘Asli Chehera

exchange4media Staff Mar 13, 2019 2:51 PM

Grapes Digital wins digital mandate of Joy personal care & X- men

GrapsDigital?blur=25

The mandate was awarded to Grapes Digital after a multi-agency pitch and will be handled by their Delhi team

exchange4media Staff Feb 28, 2019 11:02 AM

Indian youth should move from 'YOLO' to 'YAGO' in personal care: Poulomi Roy, RSH Global

Poulomi Roy?blur=25

Guest Column: Poulomi Roy, Chief Marketing Officer, RSH Global explains why Indian youth need to move from the 'You Only Live Once' philosophy to 'You Also Grow Old' in terms of personal care

Poulomi Roy Feb 19, 2019 8:46 AM