Roy, CMO, RSH Global shares how they conceptualised the TVC for Joy Personal care which encourages women to brush off societal pressures

Noel Dsouza 22-April-2019

As part of the mandate, Initiative will handle integrated media planning and buying for JOY & X-MEN brands

exchange4media Staff 18-March-2019

The TVC which goes on air on 14th March 2019, emphasizes the fact that people who love us, love us for what we are- our ‘Asli Chehera

exchange4media Staff 13-March-2019

The mandate was awarded to Grapes Digital after a multi-agency pitch and will be handled by their Delhi team

exchange4media Staff 28-February-2019

Guest Column: Poulomi Roy, Chief Marketing Officer, RSH Global explains why Indian youth need to move from the 'You Only Live Once' philosophy to 'You Also Grow Old' in terms of personal care

Poulomi Roy 19-February-2019