The brand has leveraged the platform to create awareness about their campaign #SkinOfCourage, which empowers acid attack survivors

exchange4media Staff Feb 24, 2020 3:40 PM

Joy Personal Care has developed a special range of products for acid attack survivors and to promote this they have associated with the movie Chhapaak to reach a wider audience

exchange4media Staff Jan 19, 2020 6:00 PM

The company aims to double its turnover to Rs 1,000 crore by 2022-23

Misbaah Mansuri Dec 5, 2019 8:30 AM

Sanon will soon appear in an integrated marketing campaign around the product that also features a new television commercial

exchange4media Staff Nov 4, 2019 3:18 PM

Roy, CMO, RSH Global shares how they conceptualised the TVC for Joy Personal care which encourages women to brush off societal pressures

Noel Dsouza Apr 22, 2019 8:51 AM

As part of the mandate, Initiative will handle integrated media planning and buying for JOY & X-MEN brands

exchange4media Staff Mar 18, 2019 12:56 PM

The TVC which goes on air on 14th March 2019, emphasizes the fact that people who love us, love us for what we are- our ‘Asli Chehera

exchange4media Staff Mar 13, 2019 2:51 PM

The mandate was awarded to Grapes Digital after a multi-agency pitch and will be handled by their Delhi team

exchange4media Staff Feb 28, 2019 11:02 AM

Guest Column: Poulomi Roy, Chief Marketing Officer, RSH Global explains why Indian youth need to move from the 'You Only Live Once' philosophy to 'You Also Grow Old' in terms of personal care

Poulomi Roy Feb 19, 2019 8:46 AM