joy-personal-care
Poulomi Roy, CMO of Joy Personal Care (RSH Global), explains how brand storytelling has evolved from being brand-driven to shaped by consumer experiences and perspectives
Poulomi Roy Mar 12, 2026 8:53 AM
Joy Personal Care & Kolkata Knight Riders partner for fourth consecutive year
e4m Staff Apr 10, 2025 6:28 PM
The campaign aims to challenge societal stereotypes around masculinity and self-care, leveraging the massive reach of the IPL to spark meaningful conversations
e4m Staff Apr 10, 2025 1:02 PM
The film will be further amplified across various media channels such as Television, YouTube, Social Media and other Digital platforms
e4m Staff Mar 24, 2025 2:04 PM
Poulomi Roy, CMO of Joy Personal Care (RSH Global), notes that IPL helps the brand reach trade partners, dealers and retailers apart from women
NATIVE CONTENT Mar 19, 2025 4:25 PM
The agency will enhance brand engagement with innovative digital creatives
e4m Staff Mar 12, 2025 1:44 PM
'Her refreshing approach and genuine charm align with our brand’s principles of authenticity and inclusivity,' said Sunil Agarwal, Founder and Chairman of Joy Personal Care
e4m Staff Aug 21, 2024 2:46 PM
The star duo have been featured in the commercial of the brand launched during IPL 2024
e4m Staff Mar 28, 2024 12:13 PM
Dream11, Vimal, Asian Paints, Charged by Thumsup, Joy Personal Care, Dettol and Amul come on board
SRK will endorse JOY Lemon Face Wash, among other flagship products of the company, alongside Sanya Malhotra
e4m Staff Mar 12, 2024 1:55 PM
The branding of Joy Personal Care will be featured on the non-lead arm of the team’s official jersey along with spectator seat branding and screen branding
e4m Staff Feb 27, 2024 10:31 AM
Divgikar, an artist who is one of India's prominent LGBTQ voices, has reiterated an important message on inclusivity through the digital ad
e4m Staff Nov 17, 2023 11:41 AM
The agency will drive brand love with innovative creatives across digital platforms
e4m Staff Sep 25, 2023 11:55 AM
The brand has roped in Jemimah Rodrigues, Shafali Verma, and Meg Lanning for their campaign
exchange4media Staff Mar 8, 2023 1:30 PM
The CMO of RSH Global talks about the company's most well-known brand JOY, how it supports women’s rights and why it prefers traditional marketing over influencer marketing
Nilanjana Basu Jan 5, 2023 9:05 AM
Bengali actress Mimi Chakraborty will be seen endorsing the campaign in the Bengali market
exchange4media Staff Nov 8, 2021 3:52 PM
The campaign song will be played out across OOT platforms, YouTube, and other social media channels.
exchange4media Staff Oct 10, 2021 10:00 AM
Chakraborty will be endorsing the product for their regional market in West Bengal
exchange4media Staff Nov 21, 2020 10:05 AM
The campaign song will be played out on television, radio, OTT platform and social media platforms of SVF Brands
exchange4media Staff Oct 20, 2020 1:21 PM
As a part of this initiative, the brand has distributed over one lakh hygiene and personal care products to underprivileged
exchange4media Staff Jul 11, 2020 4:00 PM
The brand has leveraged the platform to create awareness about their campaign #SkinOfCourage, which empowers acid attack survivors
exchange4media Staff Feb 24, 2020 3:40 PM
Joy Personal Care has developed a special range of products for acid attack survivors and to promote this they have associated with the movie Chhapaak to reach a wider audience
exchange4media Staff Jan 19, 2020 6:00 PM