jewellery
Jewellery brands are tapping creators for authenticity, individuality and cultural relevance; the test is whether these collabs can drive actual purchase behaviour and not just social media engagement
Shalinee Mishra May 29, 2026 9:06 AM
While conversations around credit and cultural acknowledgement continue, moments where Indian elements are clearly identified tend to generate strong online engagement
Vaishnavi Deshpande Apr 25, 2026 8:26 AM
At e4m RetailEX conference, Sandeep Kohli, CEO of Indriya, outlined a playbook that moves jewellery from investment to identity, blending design, culture & digital to build a modern retail brand
e4m Staff Apr 15, 2026 7:07 PM
Digital channels help jewellery brands create transparency & trust; Search has become foundational for jewellery brands for showcasing design and brand ethos, share industry players
Sunidhi Vijay Apr 6, 2026 9:14 AM
For jewellery marketers particularly, Gudi Padwa has evolved beyond a regional festival into a key commercial opportunity blending tradition, investment behaviour and occasion-led marketing
Sunidhi Vijay Mar 19, 2026 9:34 AM
Tommy Hilfiger Watches & Jewellery has introduced its Spring Summer 2026 collection
e4m Staff Mar 17, 2026 3:43 PM
Shyamala Ramanan, Business Head, Mia by Tanishq, says the brand is seeing rising demand for everyday jewellery, particularly among younger consumers who view jewellery as extension of personal style
Sunidhi Vijay Mar 10, 2026 9:46 AM
Prashant Awasthi, CMO at Kisna Diamond & Gold Jewellery, says the brand’s media split is roughly 70% traditional and 30% digital, social, influencer, and AI-led platforms
Sunidhi Vijay Mar 3, 2026 8:33 AM
Over the past two years, lab-grown diamond brands have expanded across southern markets, opening stores, boosting omnichannel strategies, and investing in targeted digital campaigns
Pooja Yadav Mar 3, 2026 8:26 AM
Shantiswarup Panda, Head of Marketing & Visual Merchandising, Indriya, Aditya Birla, Jewellery, says the category is entering a phase of value engineering, cultural rootedness &omni-channel discovery
Sunidhi Vijay Feb 27, 2026 8:58 AM
The showcase reinforced CaratLane’s commitment to redefining fine jewellery for modern lifestyles
e4m Staff Feb 22, 2026 3:00 PM
Ethera is a Bengaluru-based laboratory-grown diamond jewellery brand
e4m Staff Feb 10, 2026 12:19 PM
Joita Sen, Director and Head of Marketing and Design at Senco Gold and Diamonds, shares how the marketing playbook of jewellery brands has evolved over the years
Sunidhi Vijay Feb 9, 2026 9:19 AM
Industry leaders want Budget 2026 to balance fiscal discipline with reforms, including rationalised gold import duties and GST, to boost affordability, formalisation and consumer confidence
Pooja Yadav Jan 31, 2026 1:35 PM
Marketers are maximising campaign assets and storytelling to improve returns on high-cost seasonal spends
Sunidhi Vijay Jan 29, 2026 9:06 AM
Ranbir Kapoor’s role will focus on strengthening the brand’s visibility nationally
e4m Staff Jan 22, 2026 4:45 PM
Rajeev Toshniwal has held senior finance leadership roles across organisations including Noble Group SA, Think9 Consumer, Raymond Limited and the Future Group
e4m Staff Jan 16, 2026 4:09 PM
Ajay Maurya, Head–Category & Marketing at Mia by Tanishq, on the evolution of workwear jewellery to ‘life jewellery’, and how digital, omnichannel, culture-led storytelling are shaping the future
Simran Sabherwal Jan 13, 2026 9:10 AM
Previously, Apurv Singh has worked with the TATA Group, Reliance Brands Limited, Godrej Properties, among others
In this role, Jigar will be responsible for driving financial strategy, strengthening governance and ensuring capital efficiency
e4m Staff Jan 5, 2026 12:02 PM
Brands that previously relied on one-time influencer posts are moving towards long-term creator partnerships, say experts
Shalinee Mishra Dec 3, 2025 9:18 AM
Shahid Kapoor and Mira Rajput Kapoor will lead KISNA’s campaign featuring the new tagline ‘Khushi Ke Har Pal’
e4m Staff Nov 28, 2025 1:37 PM
The 15th edition of Malabar Gold & Diamonds flagship ‘Brides of India’ campaign is directed by Abhishek Varman
e4m Staff Nov 25, 2025 5:08 PM
With wedding season underway, jewellery brands boost marketing budgets 20–40% to capitalise on high-intent buying and stay relevant in a peak spending cycle
Sunidhi Vijay Nov 24, 2025 9:20 AM
The campaign draws inspiration from the everyday moments that define the spirit of the festival
e4m Staff Oct 26, 2025 8:00 AM
The campaign tells the story of a visually impaired brother expressing his gratitude and love for his sister
e4m Staff Oct 22, 2025 2:50 PM
Jewellery ad volumes for August–September 2025 grew 130% over 2023 levels and 93% over 2024, according to TAM Media Research
Pooja Yadav Oct 22, 2025 9:04 AM
‘Swa’s philosophy ‘As Real As You’ deeply resonates with who I am’, says Preity G Zinta
e4m Staff Oct 16, 2025 12:45 PM
Conceptualised by Lowe Lintas, the campaign captures a truth that resonates deeply with Indians across the globe
e4m Staff Oct 14, 2025 3:49 PM
Forevermark, De Beers Group's diamond jewellery brand, which has now officially debuted in India as a standalone brand, unveiled its new campaign today
Chehneet Kaur Oct 9, 2025 5:51 PM
The association will soon come alive through an integrated global campaign
Platinum GuiId International India’s men’s jewellery brand has unveiled a fan-first campaign that takes its association with MS Dhoni to the next level
e4m Staff Oct 7, 2025 12:45 PM
Vaani Kapoor will champion Lukson’s signature lab-grown diamond and vermeil collections, and will be seen in festive and occasion-driven campaigns starting this season
Jewellery brands are rewriting rules of masculinity, inventing new visual languages, and redefining aspirational storytelling
Aryendra Khan and Soumya Gawri Sep 27, 2025 9:27 AM
‘Forces of Tyaani’, featuring actor Lakshya, continues to spotlight the brand’s narrative for men’s fine jewellery
e4m Staff Sep 26, 2025 1:50 PM
Alongside the launch of its brand film, Forevermark Diamond Jewellery inaugurated its first flagship store in South Extension, New Delhi, and unveiled new collections featuring contemporary designs
e4m Staff Sep 25, 2025 12:40 PM
Conceptualised by Famous Innovations, the film features Aneet Padda in jewellery from the Manifest collection
e4m Staff Sep 23, 2025 4:36 PM
The expo was inaugurated by John Alukkas, Managing Director, Jos Alukkas
e4m Staff Sep 15, 2025 7:17 PM
By bringing Kusha Kapila into its fold, the brand is signalling a focused effort to connect with a younger demographic, the company said
e4m Staff Sep 13, 2025 9:40 AM
As the brand continues to expand its presence across India, it remains focused on its mission to make high-quality diamond jewellery accessible to everyone
The cinema innovation, for Aasmaniyat collection, is being carried out during high-footfall screenings of Sitare Zameen Pe in Mumbai, Delhi, and Hyderabad
e4m Staff Jul 14, 2025 3:46 PM
The AI actor - Naisha Bose - features in a campaign launched for Kalon Art Jewellery
e4m Staff Apr 22, 2025 12:40 PM
Joita Sen, Director & Head of Marketing and Design, Senco Gold & Diamonds, shares insights into the brand’s move into the luxury space, its expansion plans, marketing campaign, and more
Simran Sabherwal Mar 18, 2025 12:28 PM
Among the other key winners were Zivame, The Body Shop, Social Beat, Titan Company Ltd, PR Pundit Havas Red and Ethinos Digital Marketing
Pelki Tshering, CMO of Tanishq, shares insights into the brand’s marketing efforts to build customer confidence in natural diamonds
Jagruti Verma Feb 11, 2025 9:22 AM
The partnership will be marked by a series of promotional campaigns, including digital marketing initiatives, social media engagement