India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.

Brij Pahwa Dec 3, 2025 3:52 PM

Aroscop’s Hyperlocal Targeting Solution is built from the ground up to address the specific challenges of rural India

NATIVE CONTENT Sep 10, 2025 1:11 PM

Unified tech stack, control tower visibility, and partner aggregation enable rapid delivery at scale for D2C and enterprise brands

e4m Staff Jul 24, 2025 4:51 PM

With fresh capital and growing viewership, local streamers like STAGE, Chaupal, and Flick TV are redefining the OTT playbook

Kanchan Srivastava Jun 19, 2025 9:04 AM

Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, spoke to e4m on the brand’s latest hyperlocal ‘Desh Ke Dhaage’ campaign

Sohini Ganguly Aug 11, 2023 9:05 AM

Geo Granularity, developed by GroupM Nexus’s Finecast, will enable more precise audience reach and ad spend optimisation

exchange4media Staff Jun 15, 2023 11:56 AM

AGL has been handling dealer marketing for Maruti Suzuki in North, East and Central India

exchange4media Staff Jun 6, 2023 1:57 PM

Industry leaders say that a hyperlocal approach and digitization of channels will help the industry soar to greater heights this year

Noel Dsouza Jan 15, 2021 8:21 AM

Mariam Mammen Mathew, CEO, ManoramaOnline, in conversation with Nawal Ahuja, Co-founder, exchange4media Group

exchange4media Staff Sep 11, 2020 8:55 AM

Founder & CEO of Way2online Raju Vanapala shares how Way2News became India’s number 1 hyper-local news app

Shreshtha Verma Feb 21, 2020 8:19 AM

The new service is a one-stop solution for an impactful and ROI driven store launch

exchange4media Staff Feb 13, 2020 4:14 PM

Puneet Das, Vice President – Marketing, TATA Global Beverages, lets us in on the brand's plan to transition from cause marketing to change marketing

Misbaah Mansuri Feb 3, 2020 8:43 AM