green
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how today's consumers are becoming increasingly conscious of what goes into their vehicles
Ganapathy Viswanathan Jul 23, 2026 8:10 AM
The collaboration aims to amplify Flytta Green's narrative around sustainable industrial logistics, heavy-duty electric mobility, and India's clean freight transition
e4m Staff Jul 22, 2026 1:55 PM
Argyilan, who most recently served as Global Head of Advertising at Uber, will join The Trade Desk on July 27
e4m Staff Jul 16, 2026 12:32 PM
Before her promotion, Kemi Green held the role of Operations Director, WPP Stream
Subject to shareholder appointment, Rafa will join HEINEKEN on 1 October 2026
e4m Staff Jun 23, 2026 4:07 PM
The news of his passing away has been shared by his wife NBC News correspondent Andrea Mitchell
e4m Staff Jun 23, 2026 10:01 AM
Simon Green served as President of Asia Pacific and Japan at Palo Alto Networks
e4m Staff May 16, 2026 8:54 AM
Jeff Green, Founder & CEO, The Trade Desk, has put up a social media post on non-transparent business models, principal-based buying and more
Guest Column: Yatnesh Pandey, VP-Marketing, GreenPly Industries, explains how growth is no longer driven by awareness alone but depends on efficient processes across verticals
Yatnesh Pandey Mar 17, 2026 9:28 AM
The greenwashing campaign will educate consumers to ask critical questions around sustainability claims, the decoding of eco-labels
e4m Staff Feb 26, 2026 3:15 PM
Under the MOU, Mukta Arts and Green Gold Animation will work together to develop multiple animated IPs inspired by films from Mukta Arts’ celebrated catalogue
e4m Staff Feb 18, 2026 5:14 PM
B. Thiagarajan has been reappointed for a further term from April 1, 2026, until May 24, 2027
e4m Staff Jan 29, 2026 5:01 PM
From Ranbir Kapoor as Ross, Priyanka Chopra as Rachel, Kareena Kapoor as Monica to Aamir Khan as Chandler – a Bollywood twist on 'Friends' mixing the show's humour with filmy flair
Vaishnavi Deshpande Jan 20, 2026 7:16 PM
The installation of the ‘Living Billboard’ campaign is a large green billboard made of 4,000 plants, strategically placed on the DND Flyover at the entry point to Delhi from Noida
e4m Staff Dec 24, 2025 3:24 PM
Once a language of purpose, sustainability messaging now tests credibility, as agencies navigate the delicate balance between impact and impression, purpose and perception
Soumya Gawri Nov 3, 2025 9:34 AM
The campaign showcases the brand’s advanced value-added MDF range — 710 HDMR HDF, and pre-laminated MDF
e4m Staff Aug 21, 2025 1:22 PM
Guest Column: Yatnesh Pandey, VP-Marketing, GreenPly Industries, shares how marketing can help businesses stay relevant, resilient, and growth-focused in uncertain times
Yatnesh Pandey Aug 20, 2025 6:18 PM
The campaign highlights the brand’s vision of making solar energy more relatable to Indian households and businesses
e4m Staff Jul 31, 2025 11:32 AM
The brand said, “With Kartik, we aim to inspire people to choose a cleaner, better, more self-reliant tomorrow”
Jeff most recently served as dentsu’s Chief Global Client Officer and Chief Business Officer for the Americas
e4m Desk Jun 26, 2025 12:04 PM
Ad land experts say while purpose-driven campaigns are being shaped more by storytelling than by strategy, there is need for sustainability to be at the heart of any responsible business
Soumya Gawri Jun 24, 2025 12:55 PM
The campaign was recently called out by Cannes juror and ad critic Polina Zabrodskaya for being an example of 'performative greenwashing'
e4m Staff Jun 23, 2025 2:12 PM
Tetley has announced the launch of two green tea variants — Tetley Green Tea Slim Care with added L-Carnitine and Tetley Green Tea Beauty Care with added Biotin
e4m Staff Jun 18, 2025 3:22 PM
She joined Microsoft Australia in 2017 to lead the communications team
e4m Staff May 22, 2025 3:59 PM
The division headed by Agarwal is primed to transform last-mile logistics and quick-commerce delivery, catering to leading e-commerce, quick commerce and institutional giants
e4m Staff Mar 21, 2025 4:47 PM
Like the original Chal Meri Luna campaign, the new campaign for E-Luna is also led by advertising legend Piyush Pandey of Ogilvy Group
e4m Staff Feb 21, 2025 2:36 PM
In his new role, Jeff Greenspoon will lead the strategy and vision for dentsu’s global clients, both within, and across, global practice areas
e4m Staff Feb 5, 2025 11:48 AM
Users took to X in droves to pull up the brand over the recurring issue
Jain’s new venture aims to offer a cruelty-free, eco-conscious alternative to traditional pet food
e4m Staff Nov 11, 2024 2:03 PM
Manufacturers and service providers are required to substantiate environmental claims with credible evidence
e4m Staff Oct 17, 2024 1:08 PM
Guest Column: Ashiish V Patil shares his take on brand purpose and the responsibility that comes with it
Ashiish V Patil Oct 8, 2024 8:54 AM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on how businesses are reimagining brand strategies and aligning with the values of eco-conscious consumers
Shantomoy Ray Oct 7, 2024 9:49 AM
Mark Green is at present the Co-Founder and CEO of Australia's The Monkeys
e4m Staff Aug 30, 2024 11:41 AM
The 75-second ad by the creative agency We Are Social aims to shine the spotlight on the Global Plastics Treaty negotiations set to take place in Busan in November
The collaboration aims to combat micronutrient deficiencies in India, the company said
e4m Staff Jun 3, 2024 12:54 PM
The commercial launch is a part of the brand’s association with the IPL franchise as its Principal Sponsor
e4m Staff Apr 23, 2024 6:14 PM
The fund aims to raise INR 500 crore, with an additional green shoe option of INR 250 crore
The MDF company has been onboarded as the team's Principal Sponsor for the second time
e4m Staff Mar 26, 2024 12:21 PM
In an update on X, Zomato said, the veg-only feature will go live next week
e4m Staff Mar 22, 2024 10:33 AM
At the Pitch CMO Summit 2024, Devndra Chawla, CEO and MD, GreenCell Mobility, elaborated on how NueGo is working towards creating a premium bus-travel experience centred on safety and sustainability
Chehneet Kaur Mar 22, 2024 9:11 AM
It's perhaps not wrong to cater to the needs of India's formidable vegetarian consumer base; however, it's equally important to acknowledge the human repercussions in any business move, say experts
Tanzila Shaikh & Sandhya Raghavan Mar 21, 2024 9:25 AM