google-ads
Google?blur=25

Google has come up with updates to improve user privacy in digital advertising

exchange4media Staff Aug 1, 2020 1:24 PM

digital?blur=25

The ad spends of e-commerce players, both marketplaces and D2C brands, were the first ones to bounce back

Tasmayee Laha Roy Jul 23, 2020 8:25 AM

GOOGLE?blur=25

The new update will prevent impacted employment, housing, and credit advertisers from targeting or excluding ads based on gender, age, parental status, marital status, or ZIP Code

exchange4media Staff Jun 12, 2020 8:40 AM

WARC?blur=25

The study also noted that traditional media combined is expected to grow by 1.5% to $324.2 billion

exchange4media Staff Feb 27, 2020 7:16 PM

Google?blur=25

Following mounting pressure from the European Union, Google will no longer be informing advertisers about the type of content where their ads could appear

exchange4media Staff Nov 18, 2019 11:06 AM

Google?blur=25

Google has now scaled up its support for five Indian language advertising covering Hindi, Bengali, Tamil, Telugu and now Marathi

exchange4media Staff Oct 9, 2019 4:19 PM

Shalini Girish?blur=25

Shalini Girish, Director of Marketing, Google India, tells us more about how Google tools such as Google My Business are empowering SMBs in India

Venkata Susmita Biswas Feb 12, 2019 9:13 AM

Jaipur Rugs?blur=25

Jaipur Rugs, a 40-year-old social enterprise uses Google My Business, Google Ads, social media tools, and an e-commerce portal to drive sales

Venkata Susmita Biswas Feb 4, 2019 8:12 AM

iDreamEducationfounders?blur=25

iDream Education, a social ed-tech start-up, has been using Google Ads to reach schools and foundations that may be interested in using the company's tools and tech solutions for education

Venkata Susmita Biswas Jan 28, 2019 8:16 AM

RamAsrey?blur=25

Matrika Gupta, of the famous Ram Asrey sweet shop in Lucknow, takes us through the success story of the small town sweet shop that embraced digital advertising three years ago

Venkata Susmita Biswas Jan 4, 2019 8:19 AM

Youtube?blur=25

Rs 1.4 cr per day ad rate has not deterred brands from already pre-booking all of 2019 for the YouTube Masthead

Venkata Susmita Biswas Nov 16, 2018 8:02 AM

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Founded in 2000, Emark is recognised as a pre-eminent provider of Salesforce multi-cloud strategy and solutions in Europe

exchange4media Staff Sep 25, 2018 8:55 AM

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Spalding, Product Management for the SMB and Emerging Market Advertising at Google, gives a lowdown on the new digital advertising tools for SMBs

Venkata Susmita Biswas Sep 11, 2018 8:58 AM

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Google has launched tools dedicated to SMBs, tools for lead generation, support for multiple Indian languages, and geo targeting

exchange4media Staff Aug 29, 2018 8:55 AM

Google AdWords?blur=25

Its largest deployment of machine learning in ads include: responsive search ad formats, YouTube tools which can better measure marketer’s branding KPIs plus new campaign formats

exchange4media Staff Jul 12, 2018 8:57 AM

Google AdWords?blur=25

Google AdWords will become Google Ads and will represent a full range of advertising services which Google offers

exchange4media Staff Jun 28, 2018 1:23 PM

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With the aim of providing a faster and more intuitive AdWords for advertisers to reach their business goals, Google India has launched an all new AdWords experience

exchange4media Staff Oct 13, 2017 8:37 AM

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Bengali being the sixth most spoken language around the world, publishers and advertisers can now reach a large audience globally and target them with Bengali-language search and display ads

exchange4media Staff Oct 4, 2017 1:57 PM

Google roadblocks Zee Network for Android One ads?blur=25

The internet giant bought the entire ad inventory on 20 channels across Zee Network to promote its newly launched Android One

Collin Furtado Sep 18, 2014 8:23 AM