google-ads
Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell
Anuja Jain Jun 1, 2026 4:55 PM
When the Delhi High Court ruled against Google in the Hindware keyword case, it did not just hand a victory to a sanitaryware brand. It put adtech's entire business model in the dock
Anuja Jain May 30, 2026 3:26 PM
In a session for media and creative professionals at Goafest 2026, the Google India Director of Marketing Partners, said AI agents were the next logical evolution for every marketer
e4m Staff May 21, 2026 2:32 PM
As the IPL 2026 season begins, here are a few ads that caught our eye this week
Aryendra Khan Mar 28, 2026 10:00 AM
Brands now have a larger creative window to deliver complete brand narratives in an environment where viewers are typically watching longer-form content
e4m Staff Mar 12, 2026 3:42 PM
As regulators push for a potential breakup of Google’s ad stack, publishers brace for disruption while new power centres race to reshape the future of the open web
Anuja Jain Nov 27, 2025 9:19 AM
Text ads on Google Search will now appear together under one ‘Sponsored results’ label
The suite helps drive visibility and sales by directing shoppers to product listings on quick commerce platforms
e4m Staff Sep 18, 2025 4:06 PM
The platform is also introducing Peak Points, a Gemini-powered tool that identifies the most engaging video segments, enabling ad placement at peak audience attention
e4m Staff Sep 12, 2025 8:47 AM
While Amazon’s shift aligns with the broader industry trend of first-party data protection and platform independence, it remains to be seen if it opens a window of opportunity for Indian advertisers
Shantanu David Aug 6, 2025 8:23 AM
AI Overviews now includes ads embedded directly within AI-generated search summaries; feature is being introduced in India, the Philippines, Malaysia, and Nigeria, among others
e4m Staff May 23, 2025 11:37 AM
The lawsuit, originally filed in 2011, accused Google of undercutting promised discounts and charging advertisers for clicks outside the targeted geographic locations
e4m Staff Apr 1, 2025 10:55 AM
As consumer behaviour evolves, AI-powered tools like Google Gemini are reshaping search delivery. This shift is driving up Google’s CPL by up to 100%, say experts
Tasmayee Laha Roy and Jagruti Verma Jan 14, 2025 9:13 AM
Apple’s latest “Underdog” ad and Google’s "Dear Sydney" commercial for Gemini chatbot were the recent inductees into ad hall of shame this week
Out of Rs 100 crore spent since January 1, BJP put in Rs 40 crore in 20 days of May alone
Kanchan Srivastava May 21, 2024 8:30 AM
Tech giant earned Rs 135 crore since January this year through political advertising alone, even before polls
Kanchan Srivastava Apr 18, 2024 8:44 AM
Given the large number of elections taking place across the globe, Google said that poll ads will be under scrutiny with an increased focus on election advertisers
Shantanu David Mar 27, 2024 6:35 PM
While noteworthy, experts agree that the updates appear to have a fairly neutral effect on publishers but implementing them could yield profits
Shantanu David Nov 14, 2023 8:22 AM
As per Dan Taylor, Vice President, Global Ads, the changes will provide a consistent way for publishers to compare differing fees across the various technologies they use to monetize
e4m Staff Nov 3, 2023 11:38 AM
Given the expected strong purchase intent during the upcoming holidays, Google is likely to increase ad rates by at least 15%, say industry experts
Shantanu David Sep 1, 2023 9:00 AM
The new tool enables publishers the ability to integrate directly with The Trade Desk
exchange4media Staff Feb 16, 2022 11:03 AM
Introduced by the Indian govt in April 2020, the levy will be applicable even if the buyer and the seller are not based in India
exchange4media Staff Jul 30, 2021 1:59 PM
In an email to advertisers, Google said that the policy will be in effect at least till January 21, the day after the upcoming presidential inauguration
exchange4media Staff Jan 14, 2021 10:51 AM
The campaign will also be promoted with Digital Ads viz Display Ads, Google Ads and push notifications on business and financial portals
exchange4media Staff Dec 27, 2020 2:05 PM
Google has come up with updates to improve user privacy in digital advertising
exchange4media Staff Aug 1, 2020 1:24 PM
The ad spends of e-commerce players, both marketplaces and D2C brands, were the first ones to bounce back
Tasmayee Laha Roy Jul 23, 2020 8:25 AM
The new update will prevent impacted employment, housing, and credit advertisers from targeting or excluding ads based on gender, age, parental status, marital status, or ZIP Code
exchange4media Staff Jun 12, 2020 8:40 AM
The study also noted that traditional media combined is expected to grow by 1.5% to $324.2 billion
exchange4media Staff Feb 27, 2020 7:16 PM