YouTube expands ad innovations with creator hub and AI-powered tools in India

YouTube has unveiled a set of new advertising solutions tailored for the Indian market, expanding opportunities for brands to collaborate with creators and reach audiences more effectively.

At the center of this rollout is the Creator Partnerships Hub, a tool within Google Ads that enables advertisers to identify and work directly with creators. Brands can now integrate influencer-led content into campaigns through Partnership Ads, a move aimed at streamlining collaborations and making creator-driven storytelling a more central part of advertising strategies.

Gunjan Soni, Country Managing Director, YouTube India, said the platform’s growing scale and engagement give advertisers a unique advantage. “YouTube is no longer just a content platform—it is where communities engage deeply, and where brands can foster trust through authentic storytelling,” she noted.

The platform is also introducing Peak Points, a Gemini-powered feature that pinpoints the most engaging segments within videos, giving advertisers the ability to place ads when audience attention is at its highest. In addition, YouTube confirmed that a multi-language audio option, including video dubbing, will soon be available to all creators, expanding content accessibility across India’s diverse language base.

India remains one of YouTube’s largest and fastest-growing markets. The company reports that users aged 18 and older now spend over 72 minutes per day on the platform, with YouTube Shorts attracting more than 650 million monthly logged-in viewers and Connected TV crossing 75 million viewers as of mid-2025.

Industry adoption of these solutions has already begun. Insurance-tech firm ACKO reported a 40% year-on-year growth after deploying YouTube’s full-stack approach across CTV, Shorts, and Demand Gen. Similarly, Myntra’s Big Fashion Festival leveraged Shorts First Position to reach 19 million users at significantly reduced costs, while Sebamed’s creator-led campaigns drove a twofold sales increase and higher brand searches.