gmi
This festive week saw a medley of advertisers rediscovering inner Bollywood directors, tear-jerking violins and drone shots of fairy lights
Soumya Gawri Oct 18, 2025 9:41 AM
This collaboration with Tiger Shroff follows BGMI’s earlier partnerships with actors Ranveer Singh and Deepika Padukone
e4m Staff Oct 8, 2025 12:07 PM
Our pick of ads that caught our eye for blending traditional rituals with modern ways of celebrating
e4m Staff Sep 27, 2025 8:56 AM
The latest campaign blends Gen Z culture, humour, and share-worthy storytelling to reinforce BGMI’s presence as a lifestyle essential
e4m Staff Sep 4, 2025 12:26 PM
Speaking to e4m, Seddharth Merrotra, Head of Business Development at Krafton India, offered a deep dive into the company’s strategy, brand collaborations, & more
Sunidhi Vijay Aug 4, 2025 9:15 AM
This year’s campaign took a humorous yet impactful approach to warn players about the risks of purchasing in-game currency (UC) from untrustworthy sources
e4m Staff Apr 3, 2025 11:37 AM
The campaign seeks to inspire hardcore gamers to ‘Find their Vibe’ with BGMI
e4m Staff Nov 22, 2024 12:23 PM
The 'Anyone Se Everyone Tak' campaign has been conceptualised 22feet Tribal Worldwide
e4m Staff Sep 23, 2024 6:31 PM
Deepika Padukone will soon be featured as a playable character within BGMI
e4m Staff Sep 16, 2024 10:49 AM
Ideated and executed by Schbang and implemented by Monday Ventures, BGMI has initiated the campaign with Bengaluru Traffic Police
e4m Staff Aug 21, 2024 11:57 AM
The ad film has been created by Maitri Advertising, Kochi, for Krafton India
e4m Staff Aug 6, 2024 12:00 PM
As per EY's latest report on the media and entertainment sector, gaming is the fourth largest segment in the M&E sector; expected to be worth Rs 38,800 crore by 2026
Kanchan Srivastava Mar 6, 2024 8:22 AM
This year saw the gaming industry expanding its horizons with amendments to the IT Act, growth in collaborations and entrepreneurship, and brands taking a keen interest in gamers and games alike
Shantanu David Dec 29, 2023 8:21 AM
The film conveys how the Royale Pass lets players gain recognition for their unique achievements
e4m Staff Nov 27, 2023 12:05 PM
The campaign film blends advanced filming techniques with VFX and AI-generated sequences
e4m Staff Sep 20, 2023 2:13 PM
The comeback of two banned games – Free Fire and BGMI – can be a shot in the arm for the country's gaming ecosystem in light of the recent 28% GST levy
Shantanu David Sep 8, 2023 9:03 AM
With this collaboration, KRAFTON will launch the Play Pure campaign
exchange4media Staff Sep 5, 2023 1:54 PM
The return and rebranding has to be a well-laid-off plan, especially the marketing and advertising part of it, for them to regain consumer trust, say experts
Shantanu David May 25, 2023 8:41 AM
The gaming application was removed from Google Play Store and Apple App Store on July 28
Shantanu David Aug 9, 2022 8:38 AM
Krafton, the South Korean gaming studio that has created the game, said it is working with authorities to sort out any issues
Shantanu David Jul 29, 2022 6:22 PM
Vishal Parekh, CMO, Nodwin Gaming, talks about the association with game streaming and esports platforms and the marketing strategy for the upcoming BGMI Masters Series tournament
Shantanu David Jun 21, 2022 8:50 AM
Starting from June 24, 2022, the series will be broadcast on the platforms in Hindi, Tamil & English
exchange4media Staff Jun 20, 2022 11:13 AM
The tournament will be aired Live on Star Sports 2 from the Nodwin Studios in New Delhi
exchange4media Staff Jun 16, 2022 10:20 AM
Here’s exchange4media’s fortnightly collection of the best ads, released between 20 November and 03 December
Mansi Sharma Dec 7, 2021 9:02 AM
Conceptualised by DDB Mudra, the campaign addresses the issue of addictive and obsessive gaming
exchange4media Staff Nov 29, 2021 4:57 PM