Deepali Naair, Global Head of Brand, Mktg & Corp Comms, Biocon, speaks with Shripad Kulkarni on GenAI, collapse of the strategy-execution divide — & why the principles of mktg have never mattered more

Shripad Kulkarni Apr 28, 2026 7:58 AM

HDFC ERGO CTO Sriram Naganathan explains how GenAI is transforming insurance claims, customer trust, partner productivity, and the evolving role of the CTO.

Brij Pahwa Feb 25, 2026 5:54 PM

He was previously the Chief Creative Officer at Genvid Entertainment

e4m Staff Feb 3, 2026 4:31 PM

Even as AI unlocks unprecedented speed and scale, a panel at the e4m MarTechAI Summit & Awards warned that authenticity, brand guardrails and rights management remain non-negotiable

e4m Staff Dec 11, 2025 7:26 PM

India is entering a phase where AI is no longer a side tool but a core engine, transforming workflows, skills, operating models, commercial frameworks, and competitive advantage

Anuja Jain Nov 25, 2025 8:25 AM

A growing number of film projects — particularly mythological and historical ones that are expensive and time-taking to mount — are now being produced with GenAI

Kanchan Srivastava Nov 24, 2025 8:47 AM

EY–CII report shows rapid shift from experimentation to enterprise-wide deployment, with speed, automation and workforce redesign defining the next growth curve

e4m Staff Nov 18, 2025 2:08 PM

AI’s role in creativity is expanding, shaping a new creative economy that’s redefining how the advertising industry operates

Anuja Jain and Aryendra Khan Oct 23, 2025 8:30 AM

Experts predict that by 2030, consumers won’t avoid ads, they’ll seek them out. AI, especially generative and conversational, is revolutionising storytelling, engagement, and digital empathy

Soumya Gawri and Anuja Jain Oct 9, 2025 9:08 AM

Only 23% of IT leaders confident in organization’s ability to manage security and governance when rolling out GenAI tools, a Gartner survey has revealed

e4m Staff Oct 7, 2025 3:35 PM

Meta is rolling out new features to give advertisers and agencies more personalised outputs

e4m Staff Oct 6, 2025 12:52 PM

AI platforms are evolving to prioritise seamless integration into users’ everyday lives, rather than focusing solely on intelligence

Anuja Jain Oct 6, 2025 8:22 AM

Enterprise generative AI is catching up fast because brands are able to stitch insights and actions in real time, while optimising messaging, channels, and offers 

e4m Staff Aug 25, 2025 9:27 AM

Nikolai Reynolds, Ipsos' Global Product Testing Head, warns about the growing concern of AI flattening the insights and neglecting the deeper human understanding

Anuja Jain Aug 6, 2025 8:00 AM

OpenAI’s new browser threatens to sever Google's user data pipeline since an AI agent will be navigating 'invisibly' thus impacting ad impressions, clickstream data, and behavioral signals 

Shantanu David Jul 10, 2025 9:10 AM

At the Pitch CMO Summit 2024, BFSI stalwarts discussed how Gen AI was helping them elevate businesses and offerings

e4m Staff Mar 23, 2024 8:48 AM

Generative AI has really changed the way marketing operates. However, Media Mix Modelling is still a complex task which only humans can perform well, say marketers

Kanchan Srivastava Dec 26, 2023 8:36 AM