Experts say that while a little humour could have gone a long way, Fortune's comeback ad is a good example of a brand supporting its endorser in the face of trolling

Misbaah Mansuri Feb 17, 2021 8:07 AM


The long-format copy, ostensibly for Valentines Day, addresses some misconceptions associated with heart health

exchange4media Staff Feb 15, 2021 11:47 AM

fortune oil ad?blur=25

Some users pointed out that trolling the brand and dragging an ailing Ganguly into the fray is in poor taste

exchange4media Staff Jan 4, 2021 2:07 PM


The special cookery video series showcases 15 carefully picked dishes and prepared by three celebrity chefs

exchange4media Staff Nov 20, 2020 6:15 PM


The brand will soon release a new TVC, conceptualised by Ogilvy, featuring Akshay Kumar

Nafisa Shaheen Feb 28, 2020 8:45 AM

Fortune, Zee Khana Khazana invite moms to cook?blur=25

Fortune cooking oil has tied up with Zee Khana Khazana for a unique cooking contest, called ‘Mummy Ka Khana’

Suraj Ramnath Jan 19, 2012 10:17 AM