festive-sales

Vijay Raaz says ‘badla lo’ this festive season in Magicpin ad

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The campaign asks consumers to break the monotony of staying indoors and to go out shopping

exchange4media Staff Oct 22, 2022 8:36 AM

This Diwali will be good if not great, says industry

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Industry observers note that while the global economy is facing a slowdown, the Indian festive market won’t face a significant setback due to the positive consumer sentiment

Sonam Saini Oct 12, 2022 8:48 AM

Festive focus: E-comm players working on maximising reach in tier cities

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Flipkart and Amazon have recorded a significant jump in engagement from rural areas since the beginning of the festive sale season

Nilanjana Basu Oct 11, 2022 9:09 AM

Demand up, supply limited: How festive season is looking like for Maruti Suzuki

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Executive Director Shashank Srivastava shares that the brand is increasing its focus on regional language marketing and geo-targeted marketing to make the most of the situation

Mansi Sharma Nov 2, 2021 8:48 AM

'Panasonic has adopted omnichannel strategy to cater to consumers across channels'

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Brands are focussing more on emotions to engage with audience now, says Pooja Garg Khan, Head Corporate Communications, Panasonic India in the latest edition of ‘e4m PR and Corp Comm Festive Series’

Nafisa Shaheen Nov 18, 2020 9:33 AM

As brands opt for influencer marketing in festivals, what do they want from PR agencies?

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Experts opine that brands are increasingly understanding the value of PR and are open to exploring new methodologies like influential marketing to reach their target audience

Nafisa Shaheen Oct 27, 2020 8:45 AM

BARC Week 41: Amazon sees 73% drop in ad insertions post festive sales

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With festive sales coming to an end, it seems e-commerce giants are going slow with ad insertions on TV

exchange4media Staff Oct 21, 2019 8:55 AM

BARC Top 10 Brands: Amazon’s ad insertions see a 106% rise

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Ad insertions by Amazon India, which has been ranking as the number 1 advertiser for the past 2 weeks, rose from 14889 in week 38 to 30729 in week 39

exchange4media Staff Oct 9, 2019 8:52 AM

First wave of Great Indian Festival was biggest celebration ever: Manish Tiwary, Amazon

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Manish Tiwary, VP - Category Management, Amazon India, talks about new growth parameters the Great Indian Festive Sale 2019 has recorded, marketing strategies and more

Shreshtha Verma Oct 9, 2019 8:49 AM

Sept retail auto sales up 24% on month-on-month basis, highest in 10 months

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Festive discounts have pushed up the sales, say media reports

exchange4media Staff Oct 1, 2019 1:28 PM

E-commerce has opened up new markets for the brand: TS Kalyanaraman, Kalyan Jewellers

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Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers, tells us about betting big on digital, expectations from the festive season and brand campaign with Katrina Kaif & Amitabh Bachchan

Tasmayee Laha Roy Oct 1, 2019 8:25 AM

How brands boost business with festive sales

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Industry experts explain how they are strengthening their businesses during the economic slump with the help of festive sales

Shreshtha Verma Sep 30, 2019 8:25 AM

Amazon India creates more than 90,000 seasonal employment opportunities for festive sale

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The increased capacity will ensure faster deliveries and enhanced customer experience during the festive season

exchange4media Staff Sep 24, 2019 3:23 PM