festive-sales

The campaign asks consumers to break the monotony of staying indoors and to go out shopping
exchange4media Staff Oct 22, 2022 8:36 AM

Industry observers note that while the global economy is facing a slowdown, the Indian festive market won’t face a significant setback due to the positive consumer sentiment
Sonam Saini Oct 12, 2022 8:48 AM

Flipkart and Amazon have recorded a significant jump in engagement from rural areas since the beginning of the festive sale season
Nilanjana Basu Oct 11, 2022 9:09 AM

Executive Director Shashank Srivastava shares that the brand is increasing its focus on regional language marketing and geo-targeted marketing to make the most of the situation
Mansi Sharma Nov 2, 2021 8:48 AM
Brands are focussing more on emotions to engage with audience now, says Pooja Garg Khan, Head Corporate Communications, Panasonic India in the latest edition of ‘e4m PR and Corp Comm Festive Series’
Nafisa Shaheen Nov 18, 2020 9:33 AM

Experts opine that brands are increasingly understanding the value of PR and are open to exploring new methodologies like influential marketing to reach their target audience
Nafisa Shaheen Oct 27, 2020 8:45 AM

With festive sales coming to an end, it seems e-commerce giants are going slow with ad insertions on TV
exchange4media Staff Oct 21, 2019 8:55 AM

Ad insertions by Amazon India, which has been ranking as the number 1 advertiser for the past 2 weeks, rose from 14889 in week 38 to 30729 in week 39
exchange4media Staff Oct 9, 2019 8:52 AM

Manish Tiwary, VP - Category Management, Amazon India, talks about new growth parameters the Great Indian Festive Sale 2019 has recorded, marketing strategies and more
Shreshtha Verma Oct 9, 2019 8:49 AM

Festive discounts have pushed up the sales, say media reports
exchange4media Staff Oct 1, 2019 1:28 PM

Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers, tells us about betting big on digital, expectations from the festive season and brand campaign with Katrina Kaif & Amitabh Bachchan
Tasmayee Laha Roy Oct 1, 2019 8:25 AM

Industry experts explain how they are strengthening their businesses during the economic slump with the help of festive sales
Shreshtha Verma Sep 30, 2019 8:25 AM

The increased capacity will ensure faster deliveries and enhanced customer experience during the festive season
exchange4media Staff Sep 24, 2019 3:23 PM