From nostalgia hacks to cultural originals, this week's ads show who's keeping up and who's leading

e4m Staff Apr 11, 2026 9:21 AM

Before this move, Varun Anchan served as Executive Creative Director at MullenLowe Lintas Group

e4m Staff Apr 9, 2026 7:35 PM

Prior to this, Sameer Wanchoo was the CMO of Eureka Forbes Ltd

e4m Desk Dec 24, 2025 1:15 PM

The film promotes the brand’s vacuum cleaner range

e4m Staff Aug 21, 2025 3:56 PM

'She mirrors our brand ethos,' said Anurag Kumar, Chief Growth Officer, Eureka Forbes

e4m Staff May 12, 2025 2:14 PM

Anurag Kumar, Chief Growth Officer, Eureka Forbes, shares why premiumisation is an integral part of the brand’s strategy, the focus on driving category adoption and penetration, and more

Simran Sabherwal Apr 3, 2025 8:38 AM

The agency bagged the account after a multi-agency pitch

Tanzila Shaikh Aug 24, 2023 8:25 AM

He was associated with the brand for over 25 years

exchange4media Staff Jun 26, 2023 7:36 PM

The brand had been associated with Dentsu Creative

exchange4media Staff Nov 17, 2022 6:46 PM

She is the former VP of Product and Circulation at Hindustan Times

exchange4media Staff Nov 10, 2022 11:24 AM

Prior to this, Pota was CEO of Jubilant FoodWorks

exchange4media Staff Jul 12, 2022 10:54 AM

Zenith will handle integrated media planning, buying and implementation

exchange4media Staff Jul 6, 2022 8:57 AM

The Aquaguard campaign has been creatively planned by Taproot Dentsu

exchange4media Staff May 16, 2022 10:00 AM

With this initiative, the three-decade-old brand aims to carve a niche into new-age consumers’ lives and households

exchange4media Staff Feb 18, 2021 11:54 AM

The health and hygiene electronic brand has refreshed its vision, mission and logo to reflect its pursuit of growth

exchange4media Staff Dec 21, 2020 12:30 PM