Wavemaker South Asia CEO talks about the strategy that led to bagging big accounts including Bisleri, Mondelez, Mother Dairy to name a few as the agency completes one year.

Naziya Alvi Rahman 12-November-2018

The campaign has been creatively planned by Taproot Dentsu and will be launched across all media channels and platforms

exchange4media Staff 03-September-2018

Taproot Dentsu will be responsible for Eureka Forbes’ brands across the categories of water purifiers, air purifiers, vacuum cleaners and security and surveillance solutions

exchange4media Staff 07-August-2018

Sameer Wanchoo was earlier associated with Cavin Kare India as Vice President, Marketing

exchange4media Staff 01-August-2018

Under this initiative, Eureka Forbes has set up exclusive zones across 500 retail stores in India to allow people to test their water quality and determine its health quotient

exchange4media Staff 21-July-2018

Wavemaker, the media, content, and technology agency from GroupM, will manage the entire media portfolio for Eureka Forbes

exchange4media Staff 26-March-2018

At the Maddies Awards 2017 held by exchange4media, Marzin R. Shroff, MD & CEO, Eureka Forbes Ltd. made a strong case for mobile creativity

Misbaah Mansuri 12-October-2017

Ajay Kelkar, COO of Hansa Cequity, Ajay Kakar, CMO, Financial Services, Aditya Birla Group and Marzin Shroff, CEO, Direct Sales & SVP, Marketing, Eureka Forbes in a discussion on the impact of digital on marketing and consumer behavior

Abhinn Shreshtha 12-June-2014

The case study dwells on the decision problem faced by the CEO of Eureka Forbes regarding changes to the sales compensation systems

exchange4media Staff 08-June-2013

The agency will manage the digital and social media strategy for Eureka Forbes, taking relationship marketing to the next level

exchange4media Staff 13-February-2013

With mobile operators under pressure to generate new revenue streams, mobile content, value added services and new technology will help drive a spurt in mobile advertising as well, says Dr KF Lai, CEO, BuzzCity.

Dr KF Lai 01-February-2011