eureka-forbes
Jaideep Shergill

Jaideep Shergill, Founding Partner of Pitchfork Partners, shares his journey in the PR industry, setting up Pitchfork Partners and the future of the firm

Nafisa Shaheen Oct 1, 2019 2:03 PM

ASCI logo

106 advertisements have been withdrawn, while 38 were found not objectionable

exchange4media Staff Aug 29, 2019 3:37 PM

Marzin

In a keynote session at exchange4media's Media ACE Awards, Marzin R Shroff Managing Director, CEO, Eureka Forbes Ltd, shared insights on the awards entries and jury's selection process

Noel Dsouza Aug 7, 2019 8:31 AM

MediaAceJury

A grand jury of 16 marketers led by Marzin R Shroff, MD & CEO, Eureka Forbes, meets to decide the most deserving agencies and agency heads

Shikha Paliwal Jul 26, 2019 8:18 AM

kartik sharma

Wavemaker South Asia CEO talks about the strategy that led to bagging big accounts including Bisleri, Mondelez, Mother Dairy to name a few as the agency completes one year.

Naziya Alvi Rahman Nov 12, 2018 8:37 AM

The campaign has been creatively planned by Taproot Dentsu and will be launched across all media channels and platforms

exchange4media Staff Sep 3, 2018 1:39 PM

Taproot Dentsu will be responsible for Eureka Forbes’ brands across the categories of water purifiers, air purifiers, vacuum cleaners and security and surveillance solutions

exchange4media Staff Aug 7, 2018 11:21 AM

Sameer Wanchoo was earlier associated with Cavin Kare India as Vice President, Marketing

exchange4media Staff Aug 1, 2018 2:17 PM

Under this initiative, Eureka Forbes has set up exclusive zones across 500 retail stores in India to allow people to test their water quality and determine its health quotient

exchange4media Staff Jul 21, 2018 8:56 AM

Wavemaker, the media, content, and technology agency from GroupM, will manage the entire media portfolio for Eureka Forbes

exchange4media Staff Mar 26, 2018 2:49 PM

At the Maddies Awards 2017 held by exchange4media, Marzin R. Shroff, MD & CEO, Eureka Forbes Ltd. made a strong case for mobile creativity

Misbaah Mansuri Oct 12, 2017 8:39 AM

How to sell anything to a fickle, digital, multi-screen enabled audience; the marketer's view

Ajay Kelkar, COO of Hansa Cequity, Ajay Kakar, CMO, Financial Services, Aditya Birla Group and Marzin Shroff, CEO, Direct Sales & SVP, Marketing, Eureka Forbes in a discussion on the impact of digital on marketing and consumer behavior

Abhinn Shreshtha Jun 12, 2014 8:22 AM

Harvard Business School & MICA develop photonovel case study

The case study dwells on the decision problem faced by the CEO of Eureka Forbes regarding changes to the sales compensation systems

exchange4media Staff Jun 8, 2013 8:27 PM

Eureka Forbes awards digital mandate to Digitas

The agency will manage the digital and social media strategy for Eureka Forbes, taking relationship marketing to the next level

exchange4media Staff Feb 13, 2013 6:42 PM

Guest Article: Dr KF Lai, BuzzCity, on mobile marketing in India

With mobile operators under pressure to generate new revenue streams, mobile content, value added services and new technology will help drive a spurt in mobile advertising as well, says Dr KF Lai, CEO, BuzzCity.

Dr KF Lai Feb 1, 2011 8:58 AM