Yesudas S Pillai, Advertising and Mktg Strategist, Investor & Founder at Y&A Transformation, shares observations from a chance interaction during a morning run & reflections shaped by life experiences

e4m Staff Jul 11, 2026 5:00 PM

In this ‘In the Spotlight’ series, Abhilasha Gupta, Tech Mahindra discusses her journey as a communicator, leading comms at a global scale, impact of technology, and more

Ritika Upmanyu May 29, 2026 4:54 PM

Guest Column: Vinit Kapahi, Chief Marketing Officer, Aviva India Life Insurance, writes on why empathy isn’t just a marketing strategy but the emotional anchor that rebuilds trust

Vinit Kapahi Dec 11, 2025 8:57 AM

Pooja Asar, Marketing Head of Tata Motors Passenger Electric Mobility, shares how empathy, data, and instinct are shaping the future of EV marketing in India’s digital era.

Brij Pahwa Jul 4, 2025 1:58 PM

Here’s how organisations have been revamping employee engagement initiatives in the pandemic with hybrid work models

Nafisa Shaheen Jun 1, 2021 8:44 AM

Experts opine that the brands have to be utterly careful as overt exposure or wrong promotion can rip off the authenticity, doing more harm than good

Mansi Sharma May 10, 2021 8:56 AM

Bhan, Director & CMO, Max Life Insurance, discussed how the brand is driving customer engagement during the Covid-19 pandemic

Nafisa Shaheen Dec 7, 2020 8:33 AM

Panellists Amit Nanchahal, Geetika Bangia, Priya Patankar & Mukesh Kharbanda deliberated on the important qualities of a leader in the comms industry at e4m PR & Corp Comm 40 Under 40 Summit 2020

exchange4media Staff Nov 30, 2020 8:29 AM

Sujit Patil, VP & Head Corporate Brand and Communications, Godrej Industries Limited & Associate Companies talks about making ‘direct communication’ a priority for organisations

Nafisa Shaheen Oct 5, 2020 8:46 AM