elephant
Packaging Main?blur=25

The packaging industry, which stood at $32 billion in 2015, had grown at a CAGR of 15% in the last 5 years and is expected to continue growing at a CAGR of 13-15% in coming years

Anam Khan Jun 4, 2019 8:56 AM

Me too?blur=25

Women leaders help take appropriate measures to create a safe work culture for women & men in advertising, digital & design agencies around the country

exchange4media Staff Nov 6, 2018 2:04 PM

Me Too?blur=25

Two Editors of The Pioneer and founder of ad agency Happy mcgarrybowen, have been named in the #MeToo movement. Women want to quit toxic work environments

Venkata Susmita Biswas Oct 11, 2018 8:09 AM

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IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry

exchange4media Staff Aug 13, 2018 8:51 AM

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Campaign contest offers winners an all expenses paid trip to Kerala

exchange4media Staff Jul 25, 2018 1:21 PM

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SPAG brings together three distinct entities under its wings: SPAG - Public Relations, Public Affairs & Advocacy, D Yellow Elephant – Digital & Social Media and Giga Life – Creative Solutions

exchange4media Staff Jul 23, 2018 6:58 PM

Guest Column: Diary of a CCC (Complete Companion @Cannes)?blur=25

Ashwini Deshpande, Co-founder & Director of strategic design consultancy Elephant, takes time to observe all that is happening in and around the 64th Cannes Lions International Festival of Creativity

Ashwini Deshpande Jun 22, 2017 9:02 AM

SMG and Elephant Design win media and creative duties for BlaBlaCar?blur=25

The first leg of this campaign will run across Tamil, Kannada, Telugu and English channels of the Gemini TV Group, ETV Group, Udaya Group and Sun TV Group among others

exchange4media Staff Aug 25, 2015 1:43 PM

Cannes 2015: Looking for priceless nuggets: Ashwini Deshpande?blur=25

"We had an amazing piece of advice from Andy Payne, our jury President. He revealed his ICE principle to us. Idea, Craft, Engagement," says Deshpande, Co Founder & Director of Elephant, who is part of Cannes Design Jury, as she talks about judging entries with ICE principle

Ashwini Deshpande Jun 22, 2015 8:06 AM

Radio Recap: A creative lens of shows that have created smiles?blur=25

Creative minds of the ad fraternity walk down memory lane and share their favourite radio shows and moments that never fail to bring a smile on their faces

Saloni Surti Nov 4, 2013 9:27 AM

NAC Jewellers banks on Diamond Delight Fest to tap into festive fervour?blur=25

The Chennai-based premium jewellery brand has rolled out a new campaign to create differentiation in a competitive market with its diamond jewellery range

Deepa Balasubramanian Nov 2, 2013 10:28 AM

Where do brands falter while creating the right retail experience??blur=25

Retail merchandising is often made with least budgets and, therefore, lands up looking tacky and pulls the brand value down, say experts

Priyanka Nair Jul 16, 2013 7:44 AM

"There is more to media & entertainment than the current scope"?blur=25

The M&E industry has to fight the perceptions about being just a mode of communication, say media experts at the IMPACT Careers 360 Conference

Abhinav Mohapatra Jul 2, 2013 7:59 AM

The world is looking at India for frugal design principles: Ashwini Deshpande?blur=25

Today, Indian marketers are focusing on product innovation & better retail experience, observes the Founder Director & Principal Designer, Elephant Design

Priyanka Nair May 10, 2013 7:12 PM

Brands turn to retail space for extensive communication?blur=25

Brands such as Olx, Quikr, Tang, Canara Bank, IDBI Bank, Corporation Bank & KDD Harvest are using point of purchase areas for visibility & connect

Priyanka Nair May 7, 2013 7:08 PM

When packaging shapes brand image?blur=25

Being the only tangible touch-points in a marketing mix, designing and packaging are critical in creating a brand experience

Saloni Surti Feb 7, 2013 10:23 PM

My favourite RJ: Sarthak?blur=25

Sarthak’s immense knowledge about music keeps one glued, says Shouvik Roy of Elephant

Saloni Surti Jan 25, 2013 8:09 PM

Billboard of the week: Amul’s tribute to Dr V Kurien?blur=25

Ashwini Deshpande of Elephant Design speaks to exchange4media on the billboard that, acc to her, made a mark this week

Priyanka Nair Sep 13, 2012 8:29 PM

Elephant augments packaging design team?blur=25

The agency elevates Mayuri Nikumbh as Principal; ropes in French designer Elodie Nerot as Lead

exchange4media Staff Jul 20, 2012 8:16 PM

Elephant augments packaging design team?blur=25

The agency elevates Mayuri Nikumbh as Principal; ropes in French designer Elodie Nerot as Lead

exchange4media Staff Jul 20, 2012 8:16 PM