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Director, Eenadu, discusses challenges facing the Print industry, growth of Eenadu and why media planning is a tarkari business today
Simran Sabherwal 07-September-2018
Traditionally, media houses in Kerala rely on the Onam festive season for advertising revenue which also accounts for 40-50% of the total annual sales of most brands in Kerala
Ruhail Amin and Nishant Saxena 06-September-2018
Newsprint, a low-cost non-archival paper, is most commonly used to print newspapers, publications and advertising material. There has been an almost 40 per cent spike in its price since the crisis began last year
At number 28, the platform has broken into the top 30 news/information sites for mobile users
exchange4media Staff 09-February-2018
He will replace I Venkat, Director, Eenadu, who was unanimously elected as Chairman of Audit Bureau of Circulation last year
exchange4media Staff 14-September-2017
Close to 7,000 regional brands advertised aggressively in the first half of 2017 and the number is expected to increase significantly in the second half
exchange4media Staff 30-August-2017
Print industry in India will continue to witness positive growth and the vernacular press has broadly evolved to become the backbone of the industry, says I Venkat, Director, Eenadu
The partnership that will see the media company deploy the full range of Outbrain Engage solutions to further enhance its digital strategy, drive monetisation and power personalised content journeys
exchange4media Staff 12-July-2016
Out of fourteen new channels seven channels are from news genre and seven are from non- news
We have introduced the National Advertising Monitoring Service, which looks at all new ads appearing in print & TV, says I Venkat, Director, Eenadu
exchange4media Staff 25-August-2012
IndiaCast to distribute all channels & content of TV18 & Viacom18. It will also distribute Eenadu channels, post completion of acquisition by TV18
exchange4media Staff 06-June-2012
Among language dailies, Marathi papers Lokmat & Daily Sakal saw good growth as per IRS 2011 Q4 results. Eenadu lost the most number of readers
Most of the top ten dailies in Andhra Pradesh have registered decline in their average issue readership as per the IRS 2011 Q2 results when compared to the same period last year. Largest read Telugu daily Eenadu tops the list, but has recorded a decline of 2 per cent in AIR.
Arwa Sultanali 13-October-2011
As per the Indian Readership Survey 2011 Q2 results, topline dailies in English, Telugu and Urdu languages have seen decline in their average issue readership (AIR) in Hyderabad. The trends are not all that encouraging for magazines as well.
At its Board meeting held in Mumbai on September 8, 2011, I Venkat, Director, Eenadu, has been unanimously elected Chairman of the Board of ASCI. Arvind Sharma, Chairman of India Sub-Continent, Leo Burnett, has been elected Vice-Chairman; and Vikram Sakhuja, CEO-South Asia, GroupM Media India, has been re-appointed as Honorary Treasurer.
exchange4media Staff 09-September-2011
With a loss of an AIR of 10,000, “Any English’ daily has gained average issue readership of 11.15 lakh in Andhra Pradesh in IRS 2011 Q1. The AIR of ‘Any Urdu’ daily has grown by 6.67 per cent in the state.
Telugu dailies have de-grown by 2.45 per cent as per the IRS 2011 Q1 data. Monthlies, too, have reported a fall of 11.84 per cent in AIR as compared to IRS 2010 Q1...
Despite drop in Q4, Eenadu closes the year higher than Q1 AIR; Sakshi registers a steady growth through the year. Overall Telugu dailies still lose readership.
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