As AI agents begin verifying business outcomes rather than just reporting them, the ad industry braces for a valuation reset that could separate ‘provable performance’ from ‘promised reach’

Anuja Jain Jun 17, 2026 8:48 AM

Publishers are turning crawler blocks into a negotiating tool and the fight is no longer only about traffic loss. It is about who gets paid when journalism becomes raw material for AI

Kanchan Srivastava Jun 3, 2026 8:37 AM

Guest Column: Marketing veteran Rajeev Budhiraja on India’s need for a national shift towards civic maturity alongside economic growth

Rajeev Budhiraja May 16, 2026 2:26 PM

Ultra-low production costs, AI-led workflows and mobile-first storytelling are turning microdramas into one of the biggest disruptions to India’s streaming economy since OTT itself

Kanchan Srivastava May 15, 2026 8:57 AM

As conversational discovery enters streaming platforms, agencies and CTV leaders debate whether better engagement signals translate into stronger inventory quality and effective yield

Shantanu David Mar 6, 2026 9:25 AM

With increasing costs and discovery becoming competitive, FMCG brands are moving from driving traffic to owning the answer, and are creating crisp, structured content that Google can easily pick up

Sunidhi Vijay Dec 8, 2025 8:43 AM

Along with TV, OTT and digital, carmakers are stressing the use of radio and vernacular communication to connect with consumers in the last mile

Aditi Gupta Oct 3, 2023 8:42 AM

According to Analysis by Oxford Economics, the YouTube creative ecosystem also supported 6,83,900 jobs

exchange4media Staff Mar 5, 2022 8:18 AM