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The report says digital adoption has helped nearly 60% of MSMEs achieve double-digit revenue growth with AI expected to unlock up to 30-35% improvement in profitability for businesses
e4m Staff Jul 8, 2026 12:06 PM
With many agencies already on board, absence of GroupM/WPP Media and Omnicom, now strengthened by IPG, could still determine if Roadstar becomes India’s common OOH currency
Kanchan Srivastava Jun 23, 2026 8:16 AM
At the e4m PR & Corp Comm Women Achievers Summit 2025, industry leaders discussed the human, ethical, and economic implications of AI adoption, and what lies ahead in an increasingly AI-driven world
e4m Staff May 29, 2026 11:22 AM
While agencies are marketing AI as a differentiator, brands may be judging them on traditional metrics: strategic thinking, cultural understanding, creativity, responsiveness, and business impact
Shantanu David May 29, 2026 8:44 AM
BW Legal World’s latest issue explores the philosophy, governance, and leadership shaping the future of law beyond individual legacy and towards enduring institutions
e4m Staff May 28, 2026 6:36 PM
The mandate includes scaling Building Information Modelling, BIM, adoption across infrastructure and real estate stakeholders and strengthening the local partner ecosystem
e4m Staff Feb 24, 2026 2:05 PM
Finance Minister Nirmala Sitharaman unveiling India's AI capacity-building roadmap has created a direct downstream impact on how agencies will hire, train, and create in the years ahead
Aryendra Khan Feb 2, 2026 8:38 AM
Jonathan Que brings over 25 years of technology leadership to accelerate digital transformation across the Philippines
e4m Staff Nov 28, 2025 12:34 PM
EY–CII report shows rapid shift from experimentation to enterprise-wide deployment, with speed, automation and workforce redesign defining the next growth curve
e4m Staff Nov 18, 2025 2:08 PM
Karthik Narain has 25 years of experience in cloud technology, and before joining Google Cloud, he led Accenture’s Cloud First division
e4m Staff Oct 23, 2025 12:56 PM
At the e4m Auto Marketing Summit 2025, Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited spoke about AI adoption and the ever-increasing relevance of content
e4m Staff Feb 20, 2025 3:15 PM
The suggestion is aimed at increasing the wired broadband penetration in the country
exchange4media Staff Sep 1, 2021 4:09 PM



