Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores why the future of storytelling lies in audiences discovering stories across multiple formats

Ganapathy Viswanathan Jul 13, 2026 8:45 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says premium micro dramas could redefine OTT, with the next five years deciding if they become a lasting entertainment category

Ganapathy Viswanathan Jul 10, 2026 8:01 AM

The agency will lead integrated creative duties for the QSR brand, following a multi-agency competitive pitch

e4m Staff May 26, 2026 12:01 PM

The company has reported a total income of Rs 41,967.5 crore for FY25, marking a nearly 9% increase over FY24

e4m Staff Jul 14, 2025 4:11 PM