digital-advertsing
groupM - PubMatic?blur=25

With this alliance, GroupM will gain programmatic advantages and PubMatic’s publisher partners will gain access to unique, quality ad spend from GroupM’s portfolio of global advertisers

exchange4media Staff Mar 10, 2021 8:36 AM

PubMatic?blur=25

Revenue in the full year of 2020 was $148.7 million, a 31% increase over $113.9 million in 2019

exchange4media Staff Feb 24, 2021 1:52 PM

Ajit Varghese?blur=25

At the unveiling of the Pitch Madison Advertising Report 2021, Ajit Varghese, Chief Commercial Officer, ShareChat, spoke about the big shifts in technology plus covid-19 impact

exchange4media Staff Feb 20, 2021 8:33 AM

Mobile advertising?blur=25

According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year

Misbaah Mansuri Jan 25, 2021 8:47 AM

Digicontent?blur=25

The company's revenue stood at Rs 71.88 crore in the corresponding quarter of the previous fiscal

exchange4media Staff Jan 21, 2021 5:39 PM

Ullu?blur=25

Ullu aims to curate high-quality content with the launch of its first, SLIP, a series co-produced by Seventh Sense Productions

exchange4media Staff Dec 2, 2020 5:09 PM

Vishal Rupani?blur=25

At DAN-e4m Digital Advertising Conference, mCanvas co-founder and CEO shared some of the best practices in creating a memorable mobile ad

exchange4media Staff Jan 24, 2020 8:36 AM

conclave?blur=25

Industry experts at a conclave spoke about the need to adopt technology in the jewellery industry, and reinventing brand & advertising strategy in the digital world

exchange4media Staff Jul 4, 2019 8:28 AM

Niraj Ruparel?blur=25

On the interactive video chatbot ad with social media influencer Mallika Dua, Ruparel spoke about how such a campaign weeds out trolls during a live chat

Shweta Raaj Singh Apr 23, 2019 8:51 AM

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This will facilitate seamless ad viewability and verification measurement across multiple vendors

exchange4media Staff Aug 23, 2018 1:50 PM

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Competition Vs Collaboration. Experts discuss which will help both digital and traditional media produce best results

Apeksha Mishra Aug 13, 2018 8:55 AM

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DAN e4m Digital Report lists Social Media as one of the significant growth drivers for digital advertising in India

exchange4media Staff Apr 12, 2018 9:00 AM

Indira IVF?blur=25

Culture Machine’s digital channel ‘Blush’ and Chhoti Production Company, created a new video titled ‘Methi Ke Laddoo’, as a part of Blush's on-going Mothers & Daughters series.

exchange4media Staff Mar 16, 2018 3:48 PM

Joshua Spanier Google?blur=25

Joshua Spanier, Senior Marketing Director of Global Media for Google spoke to exchange4media about the key strategic shifts happening in the digital domain.

Ruhail Amin Mar 8, 2018 8:59 AM

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Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising trade

exchange4media Staff Feb 23, 2018 8:55 AM

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Bedi, former Managing Director of Facebook- India and South Asia, will now be in charge of expanding Dailyhunt's revenue and user base.

exchange4media Staff Feb 15, 2018 11:36 AM

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The digital advertising fraternity wants to see the dream of a digital India consolidated in 2018

exchange4media Staff Jan 30, 2018 9:00 AM

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Investments in big data, AI and e-commerce besides the boom in smartphone usage and serious concerns over the spread of fake news dominated the digital talks in 2017

Ruhail Amin Dec 26, 2017 8:55 AM

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Google India and BCG released the “Decoding Digital Impact: A $45B Opportunity in FMCG 2020” report on Wednesday. The report projects that 40 per cent of FMCG consumption in India will be driven digitally.

exchange4media Staff Sep 28, 2017 7:15 AM

Why is Microsoft exiting online display advertising??blur=25

Microsoft’s announcement that AOL would be handling sales responsibilities for all its online display advertising in 9 countries, has led to rumours that Microsoft plans to completely exit the display ad market. We take a look at the reasons why this could happen

Abhinn Shreshtha Jul 10, 2015 8:40 AM