d2c-brands
A side-by-side look at how India’s fastest-growing D2C founders are challenging the traditional build-to-exit model, while others argue that selling may be the smarter choice in today’s market
Leading D2C beauty brands, especially the luxury ones, are doubling down on retail expansion to capture conversions and deepen consumer trust
Kanchan Srivastava May 26, 2026 8:52 AM
The challenge is that omnichannel growth is expensive on both ends, say industry players but they also note the need to invest in exclusive stores, shop-in-shops, and large-format retail partnerships
Sunidhi Vijay May 13, 2026 8:55 AM
Industry experts note that agency roles are evolving, while many D2C brands continue a flexible, test-and-learn approach with micro and nano creators
Shalinee Mishra Apr 1, 2026 9:16 AM
D2C brands are increasingly bypassing agencies to work directly with creators, seeking lower costs, faster execution and better sales-led returns
Shalinee Mishra Mar 20, 2026 9:17 AM
Experts note that while acquisition once dominated priorities for D2C brands, it now stands nearly equal with retention and customer experience
Sunidhi Vijay Sep 8, 2025 9:28 AM
At D2C Revolution Summit, Duroflex’s Executive Director Jacob George shared how the company evolved from a small regional manufacturer into a technology-driven sleep solutions giant
While global players like OpenAI and Google dominate headlines, India is quietly building its own arsenal of homegrown AI tools ready to fuel a leap
Shantanu David Jul 9, 2025 8:58 AM
From mCaffeine’s Powdered Coffee Body Scrub to Laneige’s Lip Sleeping Mask, brands are seeing user reviews building early momentum and triggering ripple effect of results being shared online
Sunidhi Vijay Jul 7, 2025 9:12 AM
Long gone are the days of bright packaging, big labels and fancy products, newer brands are embracing toned-down packaging which resonates with their internet savvy consumers
Sunidhi Vijay May 21, 2025 9:11 AM
While the programmes transform the ‘goodwill’ of a purchase into an ongoing relationship, experts say metrics-based loyalty deals should go beyond transactions to evaluate deeper indicators
Sunidhi Vijay May 21, 2025 8:23 AM
The digital agency will help Frido, Uppercase, Arata, Krvvy and Happilo optimise search visibility and increase digital traffic
e4m Staff Jan 31, 2025 9:35 AM
Rapid growth in the D2C sector brought its share of challenges, as brands navigated costs, consumer behaviours, and competition
Chehneet Kaur Dec 26, 2024 9:09 AM
At e4m D2C Revolution Summit 3.0, experts shared valuable insights on the challenges, strategies, and dynamics of growing a direct-to-consumer (D2C) brand in today’s fast-evolving market
e4m Staff Sep 21, 2024 9:48 AM
D2C players share that customers are stalling purchases for the festive season and moving from traditional marketplaces to online to quick commerce transactions
Sohini Ganguly Aug 14, 2024 8:31 AM
Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’
Sohini Ganguly Aug 7, 2024 9:09 AM
Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more
Sohini Ganguly Jul 5, 2024 8:51 AM
Traditional media offers wide reach and can effectively build brand awareness and credibility, which are essential for D2C brands looking to expand their market share, say experts
Kanchan Srivastava Feb 26, 2024 8:43 AM
Experts say due to increase in Cost Per Impression on platforms like Meta & Google, the CAC on digital has shot up in the last one year
Sohini Ganguly Feb 13, 2024 9:00 AM
Memes are enjoying more popularity because of its inherent nature of being topical. This creates multiple opportunities for the brand to ride on and get viral, say experts
Kanchan Srivastava Oct 6, 2023 8:39 AM
During a panel discussion, experts discussed how linear TV remains a potent asset for new and emerging D2C brands
NATIVE CONTENT Jul 28, 2023 6:52 PM
As the funding winter continues, Indian startups are increasingly focusing on ROI, say media planners
Kanchan Srivastava Jul 25, 2023 9:00 AM
e4m D2C Revolution Summit: At the D2C Leaders Roundtable, brand experts share their successful journeys
exchange4media Staff Aug 5, 2022 4:27 PM
At the e4m D2C Revolution Summit, a number of start-up founders came together to discuss the future of the D2C industry, the challenges and their individual strategies
exchange4media Staff Aug 5, 2022 8:17 AM
The brands were celebrated for setting new standards and outshining in the Indian D2C universe
exchange4media Staff Aug 4, 2022 9:35 PM
The summit brings India's most disruptive D2C brands and their top management under one roof to interact and share insights on their game-changing success stories
exchange4media Staff Aug 3, 2022 8:48 AM
The actor is now the face of the brand for its body wash and body scrub
exchange4media Staff Mar 22, 2022 11:20 AM
Industry experts opine that apart from Amazon, Flipkart and Snapdeal, the emergence of several D2C brands is driving the AdEx growth in India
Kanchan Srivastava Feb 28, 2022 8:44 AM
Prior to this, Singh was the Vice President of Marketing at Domino’s India
exchange4media Staff Feb 23, 2022 1:40 PM
Take a look at some of the top brands that chose the TV advertising way to market their products for the first time in 2021
Mansi Sharma Dec 16, 2021 9:01 AM
The association with the actor will help strengthen the positioning of the brand and increase consumer awareness about the concerns of climate change
exchange4media Staff Oct 6, 2021 4:55 PM