The two sportswear giants have turned the 2026 FIFA World Cup into a creative slugfest, featuring star-studded mini-movies, huge budgets & a numbers war that has reignited advertising's oldest rivalry

Aryendra Khan Jun 22, 2026 9:04 AM

Rediffusion’s ICYMI releases a report on football’s greatest World Cup moments, legends, records and the road to 2026

e4m Staff Jun 13, 2026 11:35 AM

LEGO's FIFA World Cup 2026 campaign featuring Messi, Ronaldo, Mbappé and Vini Jr. is not just an ad; it is advertising history

Aryendra Khan Apr 7, 2026 8:19 AM

Cristiano Ronaldo has formally announced his investment in Perplexity AI and entered into a global partnership with the company

Vaishnavi Deshpande Dec 9, 2025 11:55 AM

The global football icon who embodied qualities like strength, skill and superiority was a favourite among brands

exchange4media Staff Dec 30, 2022 9:08 AM

The chess position, the briefcase and the duo themselves make this LV ad a GOAT in its own right

exchange4media Staff Nov 22, 2022 12:43 PM

The ad marks Amul's association with the Portuguese football team as its first Indian regional sponsor

exchange4media Staff Nov 15, 2022 1:38 PM

Industry opines brands may have to rethink how to go about placing themselves at such events

Mansi Sharma Jun 18, 2021 8:00 AM

Industry leaders think the footballer's disrespect towards the event's sponsor was in poor taste, adding that it may not impact Coca Cola’s image or sales significantly

Mansi Sharma Jun 16, 2021 8:39 AM