On July 1, 1941, a 10-second Bulova ad before a baseball game quietly launched the business of television advertising as we know it

Aryendra Khan Jul 1, 2026 12:28 PM

In 2002, Pepsi and Roberto Carlos staged a World Cup ad so cleverly cultural that it still lives rent-free in advertising memory

Aryendra Khan Jun 5, 2026 8:58 AM

There was a time when celebrities were integrated more deeply into brand narratives, inhabiting distinct brand worlds rather than simply appearing as endorsers

Aryendra Khan Feb 13, 2026 8:46 AM

Industry leaders note a shift from short-form copy to storytelling, as brands seek writers who can craft narratives that blend seamlessly into content across platforms

Soumya Gawri Sep 16, 2025 8:55 AM

The deal was completed with Prakhar Commercials Private Limited

e4m Staff Jun 18, 2025 11:38 AM

Jain is a seasoned executive with over 15 years of experience as the Executive Vice President of Commercials at Star India

e4m Staff Nov 14, 2024 10:29 PM

Managing Partner Vishal Shah believes that budgets are pretty much back and the overall mood is upswing with everyone being extremely excited to have an action-packed 6 to 8 weeks

Naziya Alvi Rahman Oct 14, 2021 8:49 AM

It was an exception for male film stars to endorse a brand between 50s and 80s

Mansi Sharma Jul 9, 2021 8:22 AM