coke
Wendy Clark

At Cannes Lions, Wendy Clark, CEO, DDB Worldwide, spoke to exchange4media on how the team in India was becoming an important part of the network, the DDB logo change & more

Neeta Nair Jun 18, 2019 8:28 AM

The beverage company involved some of its most popular brands to make all the right noises this IPL season; Garners 400 million views cumulative reach in peak summer (April-May) in eight languages

exchange4media Staff Jun 13, 2018 11:59 AM

The people behind Coke’s father-son ad—Kapil Batra, Creative Head, McCann WorldGroup Delhi, and Prateek Bhardwaj, NCD, McCann WorldGroup-- tell us about the interesting discussions that the team had during the making of the campaign

Neeta Nair May 7, 2018 8:53 AM

Today, we take look at Coca Cola India’s ‘Share A Coke’ TVC, which is an extension of its global campaign

Misbaah Mansuri Apr 19, 2018 8:58 AM

#ShareACokeIndia is the Indian spin of Coca-Cola’s global campaign, which has been reinvented to connect with fans of the beverage across the country

exchange4media Staff Apr 17, 2018 5:53 PM

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

Dolly Mahayan Oct 20, 2017 8:42 AM

Coke, Dell, Snapdeal, BookMyShow, Launch Captain America themed campaigns

With the release of Captain America: Civil War various brands like Snapdeal, Dell and BookMyShow ran contests and campaigns to reach out to customers and create engaging contests

Ronald Menezes May 9, 2016 7:59 AM

Coca-cola top advertiser with 59% volume share followed by Pepsi with 34.3.3% share in 2015 on TV

The Coca-Cola Company led the highly consolidated market with a 59.3% ads volume share, followed by PepsiCo at 34.3% in Yr' 2015 on TV among Soft drink aerated product group

exchange4media Staff Apr 11, 2016 8:08 AM

Sony looks to rake in Rs 1200 cr ad revenue on IPL 2016

Sony Pictures Networks India (SPN) is looking to rake in 15-20 per cent higher revenues for season 9 of Vivo IPL 2016 than previous year where it clocked advertising revenues of about Rs 1,000 crore

Madhuwanti Saha Mar 10, 2016 9:06 AM

Sony looks to rake in Rs 1200 cr ad revenue on IPL 2016

Sony Pictures Networks India (SPN) is looking to rake in 15-20 per cent higher revenues for season 9 of Vivo IPL 2016 than previous year where it clocked advertising revenues of about Rs 1,000 crore

Madhuwanti Saha Mar 10, 2016 9:06 AM

How Coke's Facebook campaign drove consumption in tier II, III cities

The campaign aimed at influencing teetotalers and positioning Coke as the preferred refreshing drink during summers

exchange4media Staff Feb 3, 2015 10:33 AM

How Coke's Facebook campaign drove consumption in tier II, III cities

The campaign aimed at influencing teetotalers and positioning Coke as the preferred refreshing drink during summers

exchange4media Staff Feb 3, 2015 9:06 AM

Guest Column: Advertising and media hallmarks of 2014: Madhukar Sabnavis

Madhukar Sabnavis, Vice Chairman, O&M India comments on the BJP campaign, sporting leagues, e-commerce explosion, and other defining moments of 2014

Madhukar Sabanavis Dec 29, 2014 8:03 AM

Flashback 2014: The year saw the coming of age of social media

Sandeep Aurora, Director, Marketing and Market Development at Intel, talks about the top trends and challenges that the marketing fraternity saw in the year gone by

Ankur Singh Dec 17, 2014 8:09 AM

K S Chakravarthy to move on from FCB Ulka

K S Chakravarthy, popularly known as Chax, has put in his papers as National Creative Director, FCB Ulka, confirm highly placed industry sources

Priyanka Mehra Sep 29, 2014 7:44 AM

Tear-jerking ads: How much emotion is too much emotion?

Advertisers have always used the 'tug at the heartstrings' approach to sell products & services. But is it universally effective for brands at every stage of their growth cycle

Ankur Singh Jul 28, 2014 8:05 AM

With a 35% hike, we still want to be the most effective medium for advertisers: Aditya Swamy

On the back of an upsurge in viewership, higher stickiness with new content & a brand-new channel environment, the spike in ad rates is a win-win for advertisers and us, says Aditya Swamy, EVP & Business Head, MTV India

Priyanka Mehra Jul 24, 2014 10:15 AM

With a 35% hike, we still want to be the most effective medium for advertisers: Aditya Swamy

On the back of an upsurge in viewership, higher stickiness with new content & a brand-new channel environment, the spike in ad rates is a win-win for advertisers and us, says Aditya Swamy, EVP & Business Head, MTV India

Priyanka Mehra Jul 24, 2014 9:51 AM

We are now being thought of as a marketing platform: Kirthiga Reddy

We are helping brands reach the right audience with the right message at scale. Brand messages in the news feed are competing with messages from friends, says the Head of Facebook India

Rashi Bisaria May 22, 2014 8:56 AM

Branded viral videos: A compelling marketing mantra

Experts speak on how brands are immersing in the world of viral videos, making them entertaining, engaging, conversational and shareable

Ankur Gaurav May 20, 2014 8:43 AM