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Industry watchers are unanimous that while AI may control the interface, brands with strong recall are likely to benefit disproportionately
Sunidhi Vijay Mar 27, 2026 8:35 AM
Vasu Sharma previously worked at Meta’s Facebook AI Research (FAIR) division
e4m Staff Jan 21, 2026 4:30 PM
Indians lost over ₹11,000 crore to cyber crimes in the first half of the year. Here's how brands and their tech allies are now employing AI against AI-driven frauds
Shantanu David May 2, 2025 8:46 AM
U.S. District Judge Leonie Brinkema found that Google engaged in anticompetitive conduct to acquire and maintain dominance in the markets for publisher ad servers and ad exchanges
e4m Staff Apr 18, 2025 9:50 AM
Monetization of private messaging apps has long been a challenge for tech giants, but IPL 2025 might be the moment where WhatsApp finally proves its worth as an advertising powerhouse
Shantanu David and Sunidhi Vijay Mar 24, 2025 9:30 AM
While advertisers cheer, some creators remain cautious about the new guidelines
Shalinee Mishra Dec 24, 2024 9:24 AM
While fear of loss of control and lack of transparency is valid, marketers should also consider the long-term gains against short-term hurdles of eCPC deprecation, say experts
Sohini Ganguly Sep 12, 2024 9:00 AM
Since zero-click search means that the overall universe of clicks reduces, consequently Cost Per Click and Customer Acquisition Cost will go up in the coming days, believe experts
Sohini Ganguly Jul 11, 2024 8:32 AM
The phenomenal growth of click-to-message ads shows the potential of conversational marketing; advertisers are ready to pay a premium due to the extensive user base & targeting options, say experts
Nilanjana Basu Nov 9, 2023 7:58 AM
CEO Mark Zuckerberg, during the earnings conference call, said he believes business messaging will be the next major pillar for the company's business
e4m Staff Oct 26, 2023 2:45 PM
Heavily censuring what it teams as an attack on freedom of speech, the alliance has extended its support to the journalists through a detailed statement
As per reports, the Delhi police carried out searches at homes of several journalists
The Union Minister was responding to a recent New York Times report which claimed that the media portal was pushing China’s agenda
exchange4media Staff Aug 7, 2023 3:32 PM
Previously in February, Newsclick and its founders were raided by the Enforcement Directorate (ED).
exchange4media Staff Sep 10, 2021 6:45 PM
The report throws insights on the change in advertiser spends and the performance of video as a format from data analyzed on the InMobi Advertising Platform between January 2020 and January 2021
exchange4media Staff Jun 22, 2021 11:26 AM
The Enforcement Directorate had conducted raids at the office of the news outlet, based on inputs that it had allegedly received foreign funding
exchange4media Staff Feb 10, 2021 2:23 PM
The Olympic silver medallist’s post got 2K retweets and 14.9K likes in two hours of it going live; on Insta it garnered 92K likes in the same span
Noel Dsouza Nov 3, 2020 8:27 AM
Under the ambit of this partnership, Hyundai will offer its customers customised car financing solutions from HDFC Bank directly on the ‘Click to Buy’ online car buying platform
exchange4media Staff Jun 19, 2020 4:22 PM