Under the ambit of this partnership, Hyundai will offer its customers customised car financing solutions from HDFC Bank directly on the ‘Click to Buy’ online car buying platform

exchange4media Staff Jun 19, 2020 4:22 PM


Prasad, MD and CEO, SBI Card, spoke about SBI Card's new brand identity, the logo revamp and more

Anjali Thakur Feb 25, 2019 8:46 AM


#HaveYouClickedToday campaign aims at increasing awareness about wearing the rear seatbelt; Designer Kunal Rawal roped in for creating the crease-free shirt 

exchange4media Staff Feb 8, 2019 5:19 PM


Rahul Vengalil, Founder of What Clicks tells us about the trends that would slowly lose its sheen among smart marketers as well as few things which he hopes would change soon

Rahul Vengalil Jan 3, 2019 8:21 AM


In addition, BBC News has pledged to carry out daily fact checks during India’s general election next year

exchange4media Staff Aug 27, 2018 3:02 PM


The Founder & Chief Executive Officer of What Clicks takes a look at some issues plaguing the current digital advertising practices

Rahul Vengalil May 3, 2018 8:54 AM


Women’s viewership of news channels is around 44 per cent during a huge news event like elections or demonetisation, says BARC data

Venkata Susmita Biswas Mar 13, 2018 8:59 AM


If 2017 was the year when we were introduced to Google-Facebook duopoly in digital advertising, 2018 would be the year when we will hear the last of it in India

Rahul Vengalil Mar 12, 2018 8:57 AM


Certain statistics suggest that worldwide only 25 per cent of agency creatives are women, and just 11 per cent reach the creative director level. I believe that is reflective of the advertising and media agency business. With India being a patriarchal society, the numbers would be even poorer.

Aatsi Desai Jasani Mar 9, 2018 7:30 AM


Lluis Ruiz Ribot, CMO, KFC India, on the motive behind the new One-Click Button service that makes food ordering quick, easy and hassle-free

Akshata R Murthy Sep 11, 2017 9:16 AM


DoubleClick's Marketing Partner program by Google features digital marketing experts that have been carefully vetted to meet its rigorous qualification standards.

exchange4media Staff Aug 17, 2017 4:03 PM

BBC Click turns spotlight on Indian tech?blur=25

It's part of India Direct airing in March on BBC World News and; industry event with Spencer Kelly to take place on January 30 in Bengaluru

exchange4media Staff Jan 27, 2017 9:18 AM

91% of video ads in India viewable on YouTube across mediums: Google study?blur=25

Programmatic was once considered a performance marketing tool for low-quality display inventory, but is now a key strategy for the top brands, agencies, broadcasters and media companies, reveals a study conducted by Google across DoubleClick Bid Manager (DBM) and DoubleClick for Publishers (DFP) platforms from Q4 of 2014 through Q4 of 2015.

exchange4media Staff Jul 15, 2016 8:14 AM

The viral attraction that is social media?blur=25

Social media today acts as a major driver of traffic to websites, startups and established ventures alike. As a result, it is crucial to take into account a lot of parameters, even beyond the ones that are apparent to the business. On this note, it is crucial to weigh the importance of link clicks, likes, shares and comments, in order to increase the audience reach of posts

Vernika Awal Mar 26, 2016 8:05 AM

Atlas adoption overtakes DoubleClick?blur=25

It's been just a few months since Facebook re-launched the Atlas platform after buying it from Microsoft last year and research claims it is already eating into Google's marketshare, or are we reading too much into the data?

Abhinn Shreshtha Dec 5, 2014 8:10 AM

HDFC Life takes day-to-day life analogies to connect with customers?blur=25

HDFC Life's new campaign for its term plan Click2 Protect Plus, created by Leo Burnett, communicates the flexibility of the plan and the fact that it allows people to customise it as per their needs

exchange4media Staff Aug 16, 2014 10:58 AM

Komli Media CEO Prashant Mehta puts in his papers?blur=25

Mehta is leaving due to personal reasons. Amar Goel will resume the role of CEO following Mehta's exit

Priyanka Mehra Dec 2, 2013 10:27 AM

Komli Media CEO Prashant Mehta puts in his papers?blur=25

Mehta is leaving due to personal reasons. Amar Goel will resume the role of CEO following Mehta's exit

Priyanka Mehra Dec 2, 2013 8:05 AM

Ad Review: Canon – Clicking with the youth?blur=25

Canon’s ‘what makes us click’ campaign has been launched to appeal to the young generation. Industry experts tell us whether the idea has clicked

Deepika Bhardwaj Apr 16, 2012 12:46 PM

Google Display: You’ve come a long way, Baby?blur=25

Google has been a great pioneer and innovator, in advertising, not just Internet advertising. It is going to provide the best of rich-media innovations, best serving and reporting, and easiest ways to put up a campaign. The question: will it put a sales force behind it? Sandeep Amar takes a look at Google’s ad display strategy.

Sandeep Amar Nov 24, 2010 9:08 AM