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Rajeev Beotra takes a witty look at Christopher Nolan’s ‘The Odyssey’, unpacking the epic’s mythology, larger-than-life characters and the director’s penchant for complex storytelling
Rajeev Beotra Aug 10, 2026 9:27 AM
Christopher Nolan's adaptation of Homer's epic transforms mythology into a poignant meditation on war, trauma, memory and the enduring search for home
e4m Staff Jul 20, 2026 9:44 AM
Guest Column: Independent Writer/ Editor Sandipan Deb shares his take on Christopher Nolan’s The Odyssey and why he was disappointed
Sandipan Deb Jul 18, 2026 4:28 PM
Wade will lead communications for Reuters globally and will focus on external communications across both Reuters' editorial and commercial agendas
e4m Staff Jun 24, 2026 2:39 PM
Christian Flouch, Global Brand President of PHD, and Eileen Ooi, President APAC of PHD, discuss human intelligence, AI and uniting diverse markets under a common vision
Team Impact Jun 24, 2026 9:06 AM
In tandem with Kent’s retirement, Chris Reitermann will also be transitioning away from his role as Co-CEO of Ogilvy APAC
e4m Staff Jun 18, 2026 12:50 PM
The acquisition expands Havas Play’s offering across sports marketing, live experiences, branded partnerships, creator engagement and experiential activation
e4m Staff Jun 11, 2026 3:38 PM
Prior to this, Chris Bailes held the role of Head of Sales EMEA for Activision Blizzard Media
e4m Desk Jan 20, 2026 12:47 PM
As we step into 2026, we look at brand spots that caught our eye this holiday season
Soumya Gawri Jan 3, 2026 9:09 AM
Haier’s film celebrates how the magic of Christmas touches every life, not just humans, but all living beings
e4m Staff Dec 26, 2025 9:02 AM
AI helps brands scale festive stories quickly and cost-effectively, but experts warn it risks emotional depth, intimacy, and originality, creating spectacle that can feel generic
Soumya Gawri Dec 26, 2025 8:57 AM
As part of the campaign, a blue Santa mascot will make appearances at select Jewelbox stores, creating moments of surprise
e4m Staff Dec 25, 2025 6:00 PM
From a 'Bolo Ta Ra Ra' Christmas to a Santa gifting Polycab Green Wires, we bring you a wrap of the brand spots that caught our eye this year
Soumya Gawri Dec 25, 2025 9:22 AM
Once a European Christmas tradition, advent calendars are now a booming premium gifting trend in India, spanning beauty, food, toys and festive experiences
Soumya Gawri Dec 23, 2025 9:27 AM
The McDonald’s Netherlands campaign faced criticism for ‘sloppy’ visuals and cynical tone
e4m Staff Dec 22, 2025 1:52 PM
The ‘Kindness Badhaye Goodness’ campaign blends storytelling and innovation, highlighting Shemaroo Entertainment’s use of AI-driven creativity to enhance visual narratives
e4m Staff Dec 22, 2025 12:12 PM
The OpenAI for Countries initiative, launched in May, aims to help societies worldwide share the opportunities created by this powerful technology
e4m Staff Dec 18, 2025 1:36 PM
The leadership transition follows the decision by Chris O’Malley to step into retirement
e4m Staff Oct 10, 2025 4:22 PM
Sean Tresvant, Ranjith Roy and Jim Dausch have been elevated to new roles
e4m Staff Sep 10, 2025 12:13 PM
Elevate: The Festive Edit, the latest edition of Lyxel&Flamingo’s marketing summit, was held in Gurgaon on July 18
NATIVE CONTENT Jul 25, 2025 3:56 PM
Chris Turner, who currently serves as Chief Financial & Franchise Officer, will take charge from October 1, 2025
e4m Desk Jun 20, 2025 11:37 AM
The Chris Martin-led band kickstarts the India leg of its Music of the Spheres World Tour today on Saturday, January 18
Soumya Gawri Jan 18, 2025 9:29 AM
Join us as we journey through the most enchanting Christmas ads of 2024, each crafted to ignite the holiday spirit and leave a lasting impression on our hearts
Soumya Gawri Dec 25, 2024 9:35 AM
Last week, Rediffusion AI Design (RAID) Studio had launched a fully AI-generated Christmas communication for Tata Power which has ever since gone wildly viral
e4m Staff Dec 24, 2024 4:17 PM
The week-long festivity features little Santas, RJs and interactive activities for children and families
e4m Staff Dec 24, 2024 1:57 PM
The campaign’s tagline, ‘don’t commit to any plans. IKEA Sale is on,’ is a reminder that sometimes the best moments are the ones you don’t schedule
e4m Staff Dec 18, 2024 5:07 PM
The campaign focuses on Christmas’ wider themes of generosity and giving, than the usual media portrayal of Santa Claus and reindeer
e4m Staff Dec 17, 2024 2:03 PM
Campaigns from Kia Syros, Vi, Google and others that caught our eye this week
Soumya Gawri Nov 30, 2024 8:33 AM
Three AI studios—Secret Level, Silverside AI, and Wild Card—created the ad using advanced video-generation technology. However, people felt it lacked warmth
Shalinee Mishra Nov 19, 2024 12:48 PM
The campaign is to promote the Katrina Kaif-Vijay Sethupathi-starrer movie ‘Merry Christmas’
e4m Staff Dec 31, 2023 10:00 AM



















