Christian Kluger appointed Country Lead for dentsu Austria

In his new role, Christian Kluger will be responsible for dentsu's business in Austria while continuing to work as Managing Director of the Client Center

by e4m Desk
Published: Jul 14, 2025 1:54 PM | 1 min read

Christian Kluger has been appointed as Country Lead dentsu Austria. The company shared the news of his appointment through a LinkedIn post.

Kluger took over the new role on July 1. In his new role, he will be responsible for dentsu's business in Austria while continuing to work as Managing Director of the Client Center.

“dentsu Austria becomes part of the new C.A.S.H. Cluster with Christian Kluger as Country Lead. He succeeds Lara Jelinski, which will take on a new international role at the Central European level in the future” the company stated in a LinkedIn post.

"The change in leadership is part of dentsu's strategic realignment in Central Europe. In the future, Austria will become part of the new subcluster C.A.S.H. (Czech Republic, Austria, Slovakia, Hungary). The aim is to network the markets that are closely linked economically, historically and logistically even more closely and to exploit synergies", the post added.

In addition, Petra Hofstätter, previously Managing Director Growth & Strategy Austria, will also be responsible for the entire CASH cluster as Chief Growth Officer in the future. She brings extensive strategic expertise and international experience to her new role.