champions-trophy
The biggest contributor to ICC revenues in 2025 was the ICC Men’s Champions Trophy, hosted in Pakistan, which alone generated $638.4 million in revenue
e4m Staff May 14, 2026 8:13 PM
The stylish right-hander, recently crowned ICC Men's Player of the Month for the second time, is building not just a stellar cricketing résumé but also a strong brand persona
Soumya Gawri Apr 16, 2025 1:11 PM
According to JioHotstar, the India vs New Zealand final achieved a record-breaking 124.2 crore views and a peak concurrency of 6.12 crores
e4m Staff Mar 13, 2025 2:17 PM
According to industry sources, JioStar had set higher ad revenue targets, with initial estimates ranging between ₹1,500 crore and ₹ 1,600 crore
Aditi Gupta Mar 12, 2025 8:25 AM
While the ad rates for India matches were in the range of ₹20-25 lakh per 10-second slot on TV, CTV rates stood at ₹10-15 lakh. On the digital side, ad rates were around ₹500 per CPM
Aditi Gupta Mar 7, 2025 8:45 AM
As per BARC data, in the ‘male aged 15 and above’ category, the reach stood at 46 million across urban and rural markets
e4m Staff Feb 28, 2025 9:57 AM
India’s run chase saw an initial surge to 33.8 crore views, holding steady at 36.2 crore views, which represents the total number of times the content was watched
e4m Staff Feb 24, 2025 2:16 PM
The partnership will begin with the high-octane India vs. Pakistan match on February 23, 2025
e4m Staff Feb 21, 2025 6:07 PM
The sponsors are Dream11, Pernod Ricard India, Beam Suntory, Kohler, Birla Opus, Vodafone Idea, ICICI Direct, LIC Housing Finance Limited, Eicher Motors Indira IVF and McEnroe
e4m Staff Feb 19, 2025 1:57 PM
The campaign features Virat Kohli, Rohit Sharma, Jasprit Bumrah, Rishabh Pant, Suryakumar Yadav and Ravindra Jadeja among other cricketing legends
e4m Staff Feb 19, 2025 1:09 PM
As the Title Sponsor of the Match Centre Live, Haier India will feature prominently across all digital platforms
e4m Staff Feb 17, 2025 12:36 PM
Major cricket tournaments on the JioStar Network have reached 77 Mn HD households, 40+ Mn CTV households and 100 Mn premium viewers on handheld devices
NATIVE CONTENT Feb 6, 2025 5:01 PM
The campaign is built on the insight of the ‘Har Match Do-or-Die’ campaign
e4m Staff Jan 31, 2025 12:03 PM
Starting February 19, the ICC Champions Trophy is an unmatched opportunity for brands to leverage the primetime viewing event
NATIVE CONTENT Jan 13, 2025 10:16 AM
Viewers can tune into the live action on Sony Sports Network and Sony Liv
e4m Staff Sep 2, 2024 11:36 AM


