Shreyas Iyer: The steady stroke of influence in India’s brand game

The stylish right-hander, recently crowned ICC Men's Player of the Month for the second time, is building not just a stellar cricketing résumé but also a strong brand persona

by Soumya Gawri
Published: Apr 16, 2025 1:11 PM | 7 min read

When consistency meets charisma, you get a brand magnet—and in Indian cricket today, few represent that equation better than Shreyas Iyer. The stylish right-hander, recently crowned ICC Men's Player of the Month for the second time, is building not just a stellar cricketing résumé but also a strong brand persona rooted in performance, personality, and panache.

Iyer’s latest accolade came courtesy of his fiery innings during the Champions Trophy, underlining his value as a dependable middle-order batter. But beyond the crease, he’s swinging hard in the world of endorsements, drawing a diverse portfolio of top brands across sectors. His off-field appeal hinges on an upbeat, clean-cut image that straddles massy and aspirational audiences—exactly what modern marketers crave.

According to The Media Ant, Shreyas Iyer currently charges approximately ₹21.7 lakh for an Instagram Story, ₹32.6 lakh for a Post, and ₹43.5 lakh for a Reel. This places his endorsement fees in the ₹20–45 lakh range, aligning with earlier summer estimates of ₹30–40 lakh. While he hasn’t yet breached the ₹50 lakh benchmark set by some of his peers, his appeal among millennial and Gen Z audiences continues to make him a high-engagement, reliable choice for both legacy and youth-centric brands.

Apart from brand endorsements, Shreyas Iyer earns match fees of ₹15 lakh per Test, ₹6 lakh per ODI, and ₹3 lakh per T20I—whenever he features in India’s playing XI. With consistent appearances across formats, especially ODIs, these match-day earnings contribute significantly to his yearly income.

In the Indian Premier League (IPL), Iyer is a marquee name and one of the most bankable Indian stars. As team captain, his influence goes beyond just performance—his leadership, strategic thinking, and fan appeal boost his on-ground value. With the IPL being a massive commercial vehicle, players like Iyer also gain access to performance bonuses, team-based incentives, and fan engagement monetization, further enriching his income portfolio.

What sets Iyer apart is the balance he brings: He’s not an overexposed name, nor is he polarizing. That makes him a viable pick for campaigns that seek visibility without courting controversy. His Instagram presence—peppered with aesthetic reels, training content, and a slice of personal life—only amplifies his influence. Here’s a curated list of brands Shreyas Iyer has endorsed, decoded through a branding lens:

1. InCred

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In February 2025, Shreyas Iyer replaced Rahul Dravid as the face of InCred, a financial services group aiming to simplify finance for young India. The campaign reflects Iyer’s image as disciplined and aspirational—traits InCred wants to align with.

2. MyFitness

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MyFitness leveraged Shreyas Iyer’s athletic persona to highlight its peanut butter and health food products. His structured diet and visible fitness journey made him the perfect fit for the brand’s message: everyday health is achievable. The campaign taps into his credibility as a sportsman, helping MyFitness target fitness-conscious youth and gym-goers who want clean, protein-rich alternatives in their diets—right in sync with the urban health-food movement.

3. Britannia

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Iyer appeared alongside Hardik Pandya and Deepak Chahar in Britannia Bourbon’s “Original Friendship” campaign, bringing fun, mischief, and relatability to the screen. The commercial featured playful banter over biscuits, portraying real-life camaraderie. Iyer’s natural screen presence and bond with fellow cricketers made the ad a hit with younger audiences.

4. Ramraj

In a surprising twist, Iyer endorsed Ramraj, a traditional men’s clothing brand, promoting their vests. The TVC drew major attention online—though not all positive—with social media branding it “cringe-worthy.” While the content became meme fodder, it also ensured massive reach.

5. WhatsApp

Iyer participated in WhatsApp and Star Sports’ “Privacy Unplugged” campaign, a five-part series emphasizing digital privacy. In his episode, he revealed how WhatsApp’s ‘View Once’ feature helps him share tricks and jokes with teammates discreetly.

6. NBA Style India

Shreyas Iyer’s collaboration with NBA Style India elevated his brand beyond cricket. Known for his sharp dressing and sneaker game, Iyer brought streetwear and athleisure into his sports persona.

7. FanCraze

Iyer’s FanCraze ad stirred social media when it showed a fan awkwardly trying to get his autograph, leading to a controversial but viral moment. While the creative drew criticism for its suggestiveness, Iyer’s calm and chivalrous reaction in the ad sparked debate on appropriateness in sports marketing.

8. Oppo

Oppo cast Shreyas Iyer with Shraddha Kapoor in the high-impact #DareToFlaunt campaign for the F27 Pro+ 5G. Highlighting the phone’s extreme durability, the ad showcased Iyer in rugged scenarios—from hammering wickets to underwater shots. With over 150 million views, the campaign connected Iyer’s boldness and Gen Z appeal with Oppo’s tech narrative, making him a dynamic tech ambassador.

9. Ultrahuman

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Ultrahuman’s smart health tech found an ideal user in Shreyas Iyer. Using its continuous glucose monitoring device, the Ultrahuman M1, Iyer optimized his training and diet.

10. Gillette

Gillette’s “Play With The Stars” campaign saw Iyer paired with Shubman Gill in special Cricket Edition grooming packs. Fans had a chance to win games with the stars, linking everyday grooming with aspirational cricket dreams.

11. Red Bull

Red Bull’s association with Shreyas Iyer fits its adrenaline-packed brand ethos. Known for promoting extreme sports and bold personalities, Red Bull found a perfect Indian face in Iyer—energetic, fearless, and focused.

12. Mutual Funds Sahi Hai (AMFI)

In a bid to boost financial literacy, AMFI brought Iyer on board for its “Mutual Funds Sahi Hai” campaign alongside other cricketers. Iyer’s clean, trustworthy image helped explain complex investment concepts to new investors, especially millennials.

13. BoAt

BoAt’s fitness-meets-music DNA aligned seamlessly with Iyer’s energetic lifestyle. He starred in their “Sound of Champions” campaign, which celebrated music as a performance enhancer. Iyer’s youthful appeal and on-field aggression made him a poster boy for BoAt’s tech-driven wearables.

14. Google Pixel

In 2017, Shreyas Iyer joined Google Pixel’s India launch campaign alongside fellow cricketers. The #DayWithPixel2 ad showed players enjoying downtime while showcasing the phone’s camera and AI features.

15. Manyavar

Iyer joined the likes of Virat Kohli and Ranveer Singh in endorsing Manyavar’s festive wear in 2018. In the #ManyavarWaliDiwali ad, he’s seen dancing in a kurta, exuding youthful warmth. The ad connected tradition with playfulness, helping Manyavar target younger men.

16. Fresca Juices

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Fresca Juices featured Iyer in a zesty campaign promoting healthy, fruit-based drinks. In the #TheFrescaLife ad, Iyer is seen solving life’s daily problems with a sip and a smile. His sporty energy and likability helped the brand connect with wellness-conscious, on-the-go consumers.

17. Myprotein

Iyer’s partnership with Myprotein came during IPL 2021, tapping into his fitness credibility. As a regular gym-goer and strict diet follower, Iyer promoted the brand’s protein supplements and snacks.

18. CEAT

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CEAT signed Iyer in 2019, branding their logo on his bat—a visual asset every time he plays. It’s a high-impact partnership for CEAT, which has historically endorsed cricketers to gain field-time visibility.

19. Dream11

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Iyer is a key face in Dream11’s fantasy sports campaigns, especially during the IPL. He appears in humorous ads alongside top Indian cricketers, promoting the “Team Hai Toh Mazaa Hai” message.