Haier India partners with JioHotstar as title sponsor for ICC Men’s Champions Trophy 2025

Haier Appliances India has announced its association as the Title Sponsor for Match Centre Live on JioHotstar for the upcoming ICC Men’s Champions Trophy 2025, scheduled from February 19 to March 9, 2025.

Tapping into the unifying power of cricket in India, the leading consumer durables brand anticipates a significant boost in brand recall as the nation comes together to cheer for the Men in Blue. The ICC Men’s Champions Trophy presents an opportunity for Haier India to strengthen its connection with millions of cricket enthusiasts and fans by strategically integrating its brand into the digital landscape.

Commenting on the exciting collaboration, NS Satish, President, Haier Appliances India, said, “Cricket is deeply embedded in India’s culture, bringing together fans across generations. Over the years, Haier India has strengthened its connection with Indian consumers by partnering with leading global and national sporting events. Our latest collaboration with JioHotstar for the ICC Men’s Champions Trophy further solidifies this commitment, allowing us to engage with cricket enthusiasts, young audiences, premium consumers, and Indian households alike. This partnership not only amplifies our brand presence but also reinforces Haier as an innovative, challenger brand, seamlessly integrating technology with the passion of cricket.”

As the Title Sponsor of the Match Centre Live, Haier India will feature prominently across all digital platforms, offering exclusive coverage of live match statistics, expert insights, and thrilling commentary, making it the go-to destination for cricket enthusiasts. 

The partnership will bring Haier’s innovative products directly to the purview of fans, leveraging the massive reach of JioHotstarthrough Connected TV (CTV) and Mobile channels.