center-fresh
Revisiting the 2011 Ogilvy masterpiece that redefined situational comedy in Indian advertising and cemented ‘Zubaan Pe Rakhe Lagaam’ in pop culture forever
Aryendra Khan Sep 26, 2025 8:13 AM
The idea was developed in partnership with YouGov, which revealed that 81% of people spend over three hours a day overthinking
e4m Staff Aug 11, 2025 4:53 PM
From recreation of iconic movie scenes to tapping in on nostalgia, we take a look at what worked or did not in this week’s brand campaigns
e4m Staff May 31, 2025 8:38 AM
Our take on the good, the bad, or the confusing ad spots seen in the past week
Soumya Gawri Jan 25, 2025 8:46 AM
The Chief Marketing Officer of Perfetti Van Melle India, Gunjan Khetan, deep-dived about Center Fresh's latest 'Aage Badh' campaign, the category's consumer trends, marketing plans and more
Chehneet Kaur Aug 16, 2024 9:09 AM
The brand has collaborated with JioSaavn to launch the pack that lets people dedicate romantic songs to their loved ones
exchange4media Staff Feb 10, 2023 12:41 PM
The campaign collaboration has been facilitated by Wavemaker India, with support on the creative front from Ogilvy India
exchange4media Staff Aug 6, 2022 8:32 AM
The campaign collaboration has been facilitated by Wavemaker India, with support on creative front from Ogilvy India
exchange4media Staff Nov 29, 2021 12:29 PM
The initiative addresses the need of staying fresh while wearing the mask for prolonged duration
exchange4media Staff Jul 19, 2020 8:00 PM
Perfetti Van Melle India has joined hands with the Love Aaj Kal 2 team for a new TVC to cash in on the Valentine’s Day buzz
exchange4media Staff Feb 13, 2020 10:30 AM
Center Fresh Mints is collaborating with Paytm to offer an assured instant cash back and induce trials for the new flavour
exchange4media Staff Feb 11, 2020 1:02 PM