center-fresh
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The initiative addresses the need of staying fresh while wearing the mask for prolonged duration

exchange4media Staff Jul 19, 2020 8:00 PM

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Perfetti Van Melle India has joined hands with the Love Aaj Kal 2 team for a new TVC to cash in on the Valentine’s Day buzz

exchange4media Staff Feb 13, 2020 10:30 AM

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Center Fresh Mints is collaborating with Paytm to offer an assured instant cash back and induce trials for the new flavour

exchange4media Staff Feb 11, 2020 1:02 PM

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The brand will be airing a new TV campaign to celebrate the occasion; as part of promotion youngsters will get a chance to win 25 smartphones every day

exchange4media Staff Mar 13, 2019 2:12 PM

Rohit Kapoor?blur=25

With the launch of Center Fresh Mints, Director-Marketing, Perfetti Van Melle India says globally powermints as a category is gaining a lot of traction

Simran Sabherwal Nov 23, 2018 8:14 AM

Center Fresh promotes new Cola flavour with a fun campaign; #ChewtheCola trends on Twitter?blur=25

The hashtag #ChewtheCola received 117 tweets per hour, 41 retweets per hour and more than 1.2 million hashtag exposure per hour

exchange4media Staff Jul 14, 2016 8:01 AM

Center fresh rolls out new campaign for new 'Cool Cola' flavour?blur=25

PVM and Ogilvy have together developed a new campaign that announces the launch of Center fresh Cool Cola flavour in an interesting manner

exchange4media Staff Jul 9, 2016 8:10 AM

Center Fresh takes a tongue-in-cheek look at the mad ad world?blur=25

Conceptualised by Ogilvy & Mather, the brand's latest campaign, titled 'Yeh Wala', takes on the false claims made by various brands through misleading ads in a hilarious way

Twishy Mar 7, 2014 7:51 AM

How juicy is Ogilvy's ad for Center Fresh Paan??blur=25

The insight that the product is so tasty that one would rather chew than talk is good. The characters add to the humour quotient

Twishy Aug 6, 2013 8:18 AM