center-fresh
The initiative addresses the need of staying fresh while wearing the mask for prolonged duration
exchange4media Staff Jul 19, 2020 8:00 PM
Perfetti Van Melle India has joined hands with the Love Aaj Kal 2 team for a new TVC to cash in on the Valentine’s Day buzz
exchange4media Staff Feb 13, 2020 10:30 AM
Center Fresh Mints is collaborating with Paytm to offer an assured instant cash back and induce trials for the new flavour
exchange4media Staff Feb 11, 2020 1:02 PM
The brand will be airing a new TV campaign to celebrate the occasion; as part of promotion youngsters will get a chance to win 25 smartphones every day
exchange4media Staff Mar 13, 2019 2:12 PM
With the launch of Center Fresh Mints, Director-Marketing, Perfetti Van Melle India says globally powermints as a category is gaining a lot of traction
Simran Sabherwal Nov 23, 2018 8:14 AM
The hashtag #ChewtheCola received 117 tweets per hour, 41 retweets per hour and more than 1.2 million hashtag exposure per hour
exchange4media Staff Jul 14, 2016 8:01 AM
PVM and Ogilvy have together developed a new campaign that announces the launch of Center fresh Cool Cola flavour in an interesting manner
exchange4media Staff Jul 9, 2016 8:10 AM
Conceptualised by Ogilvy & Mather, the brand's latest campaign, titled 'Yeh Wala', takes on the false claims made by various brands through misleading ads in a hilarious way
The insight that the product is so tasty that one would rather chew than talk is good. The characters add to the humour quotient
